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PRICE REDUCTIONS UNCHANGED AS SELLERS WAIT TO SEE HOW AGGRESSIVE BUYERS ARE DURING THE SUMMER SEASON

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SAN FRANCISCO, June 16, 2010Trulia.com (www.trulia.com), smart real estate search to help you make better decisions, today announced that 22 percent of listings currently on the market in the United States as of June 1, 2010 experienced at least one price reduction, which is a slight decrease from 23.6 percent in June 2009. The total dollar amount slashed from home prices was $26.7 billion and the average discount for price-reduced homes continued to hold at 10 percent off of the original listing price.

 

“Sellers are optimistic heading into the summer season because of the strong sales figures from the spring.  The spring sales were fueled by the expiration of the tax credit and my concern is that this heavy activity is providing sellers with a false state of optimism,” said Pete Flint, co-founder and CEO of Trulia. “We are already starting to see rising inventory levels and I believe this will be the story of the summer.  For the unforeseen future, buyers will continue to have the negotiating power and I expect we will see sellers get aggressive via price cuts throughout the summer.”

 

Biggest Winners and Losers

Cities in the Western U.S. experienced the largest decreases in price reductions compared the previous year. Las Vegas, NV led the way with a 67 percent decrease and six California cities saw a decrease in price reductions of 24 percent or more, including Oakland, San Jose, Los Angeles, Sacramento, San Francisco and San Diego. The following U.S. cities experienced the biggest decreases in price reductions from June 1, 2009 to June 1, 2010.

 

Winners:

City

State

June 1, 2009

June 1, 2010

Percentage Decrease

Las Vegas

NV

30%

10%

67%

Oakland

CA

27%

13%

52%

San Jose

CA

27%

16%

41%

Honolulu

HI

31%

19%

39%

Los Angeles

CA

32%

22%

31%

Sacramento

CA

23%

17%

26%

San Francisco

CA

28%

21%

25%

San Diego

CA

21%

16%

24%

El Paso

TX

19%

15%

21%

New York

NY

29%

23%

21%

Austin

TX

30%

24%

20%

 

On the other end of the spectrum, cities in the Midwest and South experienced some of the largest percentage increases in price reductions in year-over-year comparison. Kansas City, MO jumped 55 percent from June 2009 to June 2010, while other cities such as Arlington, TX, Cleveland, OH, Louisville, KY and Houston, TX all saw increases in price reductions of 30 percent or more. The following U.S. cities experienced the biggest increases in price reductions from June 1, 2009 to June 1, 2010.

 

Losers:

City

State

June 1, 2009

June 1, 2010

Percentage Increase

Kansas City

MO

20%

31%

55%

Arlington

TX

18%

26%

44%

Cleveland

OH

22%

30%

36%

Louisville

KY

21%

28%

33%

Houston

TX

19%

25%

32%

Minneapolis

MN

31%

40%

29%

Phoenix

AZ

26%

33%

27%

Fresno

CA

15%

19%

27%

Fort Worth

TX

20%

25%

25%

Milwaukee

WI

29%

36%

24%

Colorado Springs

CO

22%

27%

23%

Mesa

AZ

25%

30%

20%

 

A Class of Its Own

For the second month in a row, Minneapolis, MN saw 40 percent of its listings reduced in price. No other city has reached this mark since Trulia started tracking home price reductions in April 2009. With an average discount for price-reduced homes at eight percent, the city’s total dollar amount slashed from home prices was $26.4 million.

 

Luxury Market Holds Steady Post Tax Credit Incentive

Price reduction levels for luxury homes (those listed at $2 million and above) continue to hold steady with 21 percent of homes seeing a price reduction and with an average reduction of 14 percent.  Homes in this category account for the less than 2 percent of total inventory but account for almost 25 percent of total dollars slashed off all the homes for sale.

 

Click here to see the complete June 2010 Price Reduction Data for the Top 50 U.S. Cities

 

Click here to see an infographic of year-over-year changes for the biggest winner and losers

 

Rank

City

State

Percent of Listings with Price Reductions

Average Reduction (%)

Total Amount of Reductions

1

Minneapolis

MN

40%

8%

$26,418,585

2

Milwaukee

WI

36%

9%

$20,928,865

3

Baltimore

MD

35%

11%

$43,472,985

4

Dallas

TX

35%

9%

$165,050,376

5

Phoenix

AZ

33%

13%

$109,415,226

6

Kansas City

MO

31%

9%

$32,325,680

7

Boston

MA

31%

7%

$51,934,755

8

Jacksonville

FL

30%

11%

$88,206,358

9

Mesa

AZ

30%

13%

$31,639,029

10

Cleveland

OH

30%

12%

$12,673,024

11

Chicago

IL

29%

8%

$197,064,090

12

Columbus

OH

29%

9%

$19,276,540

13

Portland

OR

29%

8%

$41,808,046

14

Washington

DC

29%

10%

 $76,551,702

15

Philadelphia

PA

29%

9%

 $66,350,200

16

Albuquerque

NM

29%

8%

 $29,720,264

17

Indianapolis

IN

28%

7%

 $29,883,282

18

Memphis

TN

28%

9%

 $23,658,192

19

Long Beach

CA

28%

9%

 $25,849,967

20

Tucson

AZ

28%

10%

 $60,835,376

21

Louisville

KY

28%

7%

 $16,077,852

22

Colorado Springs

CO

27%

7%

 $37,428,990

23

Seattle

WA

27%

9%

 $64,386,441

24

Raleigh

NC

27%

7%

 $33,288,493

25

Atlanta

GA

27%

10%

 $156,635,940

26

Arlington

TX

26%

7%

 $7,453,080

27

Nashville

TN

26%

8%

 $35,725,950

28

Virginia Beach

VA

26%

7%

 $33,520,941

29

Fort Worth

TX

25%

7%

 $31,565,016

30

Houston

TX

25%

9%

 $134,207,290

31

Omaha

NE

25%

6%

 $9,380,000

32

Tulsa

OK

25%

6%

 $13,514,616

33

Austin

TX

24%

7%

 $73,167,493

34

Charlotte

NC

24%

9%

 $73,904,240

35

New York

NY

23%

10%

 $570,327,380

36

Miami

FL

22%

14%

 $188,570,284

37

Los Angeles

CA

22%

11%

 $202,016,369

38

Oklahoma City

OK

22%

6%

 $10,212,885

39

Denver

CO

22%

8%

 $46,894,104

40

San Francisco

CA

21%

8%

 $58,757,160

41

Honolulu

HI

19%

7%

 $29,227,113

42

San Antonio

TX

19%

7%

 $44,488,850

43

Fresno

CA

19%

11%

 $9,880,624

44

Detroit

MI

19%

25%

 $9,805,488

45

Sacramento

CA

17%

10%

 $13,492,037

46

San Diego

CA

16%

8%

 $59,132,612

47

San Jose

CA

16%

7%

 $21,440,150

48

El Paso

TX

15%

7%

 $10,390,140

49

Oakland

CA

13%

11%

 $9,302,061

50

Las Vegas

NV

10%

15%

 $103,763,480

 

Trulia Price Reductions

Trulia was the first national real estate site to provide consumers with the ability to use price reductions as a search filter in their quest to find a deal in today’s market across all 50 states. Trulia’s Price Reduction feature can be accessed from the Trulia homepage and is deeply integrated into the existing search experience on the search results page and via the advanced search tab. Detailed information regarding multiple price reductions and prior sold data is now available on each property listing page.

 

Providing home buyers with access to price reduction data empowers them to make more informed decisions regarding which home to purchase and helps consumers get the most home for their dollar. It also helps home sellers price their homes competitively as more homes come onto the market.

 

Methodology:  All price change data is from live listings on Trulia.com, as of June 1, 2010 and tracks all price reductions from June 1, 2009 to June 1, 2010. This data does not include foreclosure properties. Trulia obtains its listing information from brokers, agents, third party aggregators and Multiple Listing Services (MLSs).  The percentage of listings with price reductions includes any non-foreclosure property on Trulia.com that has experienced at least one price reduction since it was first posted on the site. The city level data is for listings within the city boundary, and not for metro areas.

 

About Trulia, Inc.

Trulia.com is the most comprehensive real estate site focused on empowering you with smarter tools to help you find the right home. Whether you are an active buyer, seller or real estate enthusiast, Trulia gives you all the information you care about from rich property data to a personalized search experience.  We are focused on helping you find the home that truly meets your needs, and delivers on what’s most important for you. Ultimately, we built a smart real estate search experience bringing together local information, community insights, market data and national listings all in one place, all for you.

 

Media Contacts:
Cerena Hsieh for Trulia, chsieh@sutherlandgold.com, 415-848-7178

Ken Shuman, kshuman@trulia.com, 415-517-7211