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SAN FRANCISCO, May 12, 2010 – Trulia.com (www.trulia.com), smart real estate search to help you make better decisions, today announced that 22 percent of listings currently on the market in the United States as of May 1, 2010 experienced at least one price reduction. This represents a 10 percent increase from the previous month. The total dollar amount slashed from home prices was $25 billion and the average discount for price-reduced homes continued to hold at 10 percent off of the original listing price.
“With more than a year of the federal government’s involvement, we are now re-entering the free market system. As we readjust to the free market, we expect to hit turbulence in some markets,” says Pete Flint, Trulia co-founder and CEO. “We won’t know the true severity of the tax credit expiration until the conclusion of the peak home buying season in the summer months. Only then will we have a better sense if the U.S. housing market can stand on its own two feet.”
Metros See Major Increase in Reductions
Cities in the Great Plains experienced some of the largest surges in price reductions compared to the previous month with Omaha increasing by 62 percent and Tulsa by 27 percent. Southern California wasn’t spared either from large spikes in price reductions: San Diego increased by 39 percent and Long Beach by 22 percent. The following U.S. cities experienced the biggest increases in price reductions from April 1, 2010 to May 1, 2010:
City |
State |
May 2010 |
April 2010 |
% Increase |
Omaha |
NE |
25% |
15% |
62% |
San Diego |
CA |
17% |
12% |
39% |
Tulsa |
OK |
26% |
20% |
27% |
Minneapolis |
MN |
40% |
32% |
26% |
Long Beach |
CA |
28% |
23% |
22% |
Raleigh |
NC |
28% |
24% |
20% |
Nashville |
TN |
30% |
25% |
19% |
Boston |
MA |
31% |
26% |
19% |
Baltimore |
MD |
35% |
29% |
19% |
Kansas City |
MO |
31% |
26% |
19% |
Twelve of the top 50 cities across the U.S. saw price reduction levels at 30 percent or more, compared to just five cities in the previous month. Minneapolis led the way in May 2010 with 40 percent of its home listings experiencing at least one price cut. The last time Minneapolis reached the 40 percent mark was in December 2009. No other major U.S. city has managed to reach 40 percent since Trulia first started tracking home price reductions in April 2009. Cities with price reduction levels 30 percent or greater include:
Rank |
City |
State |
% of Listings with Price Reductions |
Average Reduction (%) |
1 |
Minneapolis |
MN |
40% |
8% |
2 |
Milwaukee |
WI |
37% |
9% |
3 |
Baltimore |
MD |
35% |
11% |
4 |
Phoenix |
AZ |
33% |
13% |
5 |
Dallas |
TX |
32% |
9% |
6 |
Jacksonville |
FL |
31% |
11% |
7 |
Mesa |
AZ |
31% |
12% |
8 |
Kansas City |
MO |
31% |
8% |
9 |
Boston |
MA |
31% |
6% |
10 |
Columbus |
OH |
30% |
8% |
11 |
Cleveland |
OH |
30% |
12% |
12 |
Nashville |
TN |
30% |
8% |
Luxury Market Unfazed by Tax Credit Incentive
Price reduction levels for luxury homes (those listed at $2 million and above) continues to hold steady from last month with an average discount of 14% in price reductions. The average discount for homes priced less than $2 million remains at 9 percent.
May 2010 Price Reductions – Top 50 U.S. cities based on population: download full chart
Rank |
City |
State |
% of Listings with Price Reductions |
Average Reduction (%) |
Total Amount of Reductions |
1 |
Minneapolis |
MN |
40% |
8% |
$25,268,688 |
2 |
Milwaukee |
WI |
37% |
9% |
$21,623,206 |
3 |
Baltimore |
MD |
35% |
11% |
$43,578,980 |
4 |
Phoenix |
AZ |
33% |
13% |
$107,164,881 |
5 |
Dallas |
TX |
32% |
9% |
$126,949,044 |
6 |
Jacksonville |
FL |
31% |
11% |
$81,957,888 |
7 |
Mesa |
AZ |
31% |
12% |
$28,850,675 |
8 |
Kansas City |
MO |
31% |
8% |
$30,282,505 |
9 |
Boston |
MA |
31% |
6% |
$38,008,854 |
10 |
Columbus |
OH |
30% |
8% |
$16,126,086 |
11 |
Cleveland |
OH |
30% |
12% |
$13,041,390 |
12 |
Nashville |
TN |
30% |
8% |
$41,183,979 |
13 |
Raleigh |
NC |
28% |
7% |
$33,955,076 |
14 |
Long Beach |
CA |
28% |
9% |
$25,026,954 |
15 |
Tucson |
AZ |
28% |
10% |
$62,779,455 |
16 |
Chicago |
IL |
28% |
8% |
$183,730,992 |
17 |
Portland |
OR |
28% |
8% |
$37,852,892 |
18 |
Memphis |
TN |
27% |
9% |
$21,830,865 |
19 |
Albuquerque |
NM |
27% |
7% |
$26,823,936 |
20 |
Indianapolis |
IN |
27% |
7% |
$26,645,664 |
21 |
Seattle |
WA |
26% |
9% |
$60,173,750 |
22 |
Louisville |
KY |
26% |
7% |
$13,597,926 |
23 |
Tulsa |
OK |
26% |
6% |
$12,574,320 |
24 |
Washington |
DC |
26% |
10% |
$63,537,402 |
25 |
Arlington |
TX |
26% |
7% |
$6,656,625 |
26 |
Virginia Beach |
VA |
25% |
7% |
$30,728,700 |
27 |
Philadelphia |
PA |
22% |
8% |
$60,450,482 |
28 |
Omaha |
NE |
22% |
5% |
$7,077,696 |
29 |
Atlanta |
GA |
21% |
10% |
$57,186,114 |
30 |
Fort Worth |
TX |
21% |
7% |
$29,494,864 |
31 |
Houston |
TX |
21% |
8% |
$121,116,750 |
32 |
Colorado Springs |
CO |
21% |
7% |
$33,278,046 |
33 |
Miami |
FL |
20% |
15% |
$169,470,054 |
34 |
Oklahoma City |
OK |
20% |
6% |
$9,600,668 |
35 |
Los Angeles |
CA |
20% |
10% |
$178,320,444 |
36 |
Charlotte |
NC |
20% |
9% |
$67,689,153 |
37 |
San Antonio |
TX |
19% |
7% |
$47,416,572 |
38 |
Denver |
CO |
18% |
8% |
$39,378,528 |
39 |
Honolulu |
HI |
18% |
8% |
$26,984,648 |
40 |
Austin |
TX |
18% |
7% |
$64,680,006 |
41 |
San Francisco |
CA |
17% |
8% |
$44,863,938 |
42 |
New York |
NY |
17% |
9% |
$451,522,448 |
43 |
El Paso |
TX |
16% |
7% |
$11,237,028 |
44 |
Sacramento |
CA |
15% |
10% |
$12,254,998 |
45 |
Fresno |
CA |
15% |
11% |
$8,142,399 |
46 |
San Diego |
CA |
15% |
8% |
$45,017,560 |
47 |
Oakland |
CA |
14% |
11% |
$10,194,899 |
48 |
Detroit |
MI |
13% |
24% |
$10,371,116 |
49 |
Las Vegas |
NV |
12% |
15% |
$104,567,526 |
50 |
San Jose |
CA |
12% |
7% |
$17,948,923 |
Trulia Price Reductions
Trulia was the first national real estate site to provide consumers with the ability to use price reductions as a search filter in their quest to find a deal in today’s market across all 50 states. Trulia’s Price Reduction feature can be accessed from the Trulia homepage and is deeply integrated into the existing search experience on the search results page and via the advanced search tab. Detailed information regarding multiple price reductions and prior sold data is now available on each property listing page.
Providing home buyers with access to price reduction data empowers them to make more informed decisions regarding which home to purchase and helps consumers get the most home for their dollar. It also helps home sellers price their homes competitively as more homes come onto the market.
Methodology: All price change data is from live listings on Trulia.com, as of May 1, 2010 and tracks all price reductions from May 1, 2009 to May 1, 2010. This data does not include foreclosure properties. Trulia obtains its listing information from brokers, agents, third party aggregators and Multiple Listing Services (MLSs). The percentage of listings with price reductions includes any non-foreclosure property on Trulia.com that has experienced at least one price reduction since it was first posted on the site. The city level data is for listings within the city boundary, and not for metro areas.
About Trulia, Inc.
Trulia.com is the most comprehensive real estate site focused on empowering you with smarter tools to help you find the right home. Whether you are an active buyer, seller or real estate enthusiast, Trulia gives you all the information you care about from rich property data to a personalized search experience. We are focused on helping you find the home that truly meets your needs, and delivers on what’s most important for you. Ultimately, we built a smart real estate search experience bringing together local information, community insights, market data and national listings all in one place, all for you.
Media Contacts:
Paul Loeffler for Trulia, paul@sutherlandgold.com, 510-593-6765
Ken Shuman, kshuman@trulia.com, 415-517-7211