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Consumer Engagement on Trulia at an All-Time High; Optimism on the Rise

San Franicsco, CA — Trulia.com, the best place to start a real estate search (www.trulia.com), experienced a record month in terms of consumer engagement across all key metrics for January 2009.  Consumers on Trulia viewed 40% more pages per visit compared to a year ago and participated in the Trulia Voices community more than ever before with a 115% year-over-year growth in real estate questions, answers and blog posts. 

“Since Trulia launched, we’ve always seen a seasonal bump in consumer interest at the beginning of the year.  However, given the current state of the economy, we were not so sure if this year would follow the trend of the past,” said Pete Flint, co-founder and CEO of Trulia. “In reality, consumers were engaged more than ever and we believe the dramatic increased engagement in January is a good indication that consumer optimism is on the rise.  People are beginning to realize they can get more for their money and great opportunities exist if they can qualify for a loan.”

After showing strong momentum and growth in 2008, Trulia starts 2009 off with the best month in the company’s history.  With consumer engagement at an all-time high, the below lists provide a look at consumer search behavior and interest in today’s unpredictable real estate market.

January 2009:  Top 10 Most Popular Searched Cities
1. Chicago, IL
2. New York, NY
3. Brooklyn, NY
4. Los Angeles, CA
5. San Francisco, CA
6. San Diego, CA
7. Philadelphia, PA
8. Miami, FL
9. Queens, NY
10. Las Vegas, NV

January 2009:  Top 5 Most Popular Categories in Trulia Voices
1. Home buying
2. Foreclosure
3. Market conditions
4. Home selling
5. Financing

About Trulia, Inc.
Trulia, Inc. (http://www.trulia.com/), is a residential real estate search engine and the fastest-growing U.S. real estate Web site (comScore).  Trulia has revolutionized online home search by offering a rich, intuitive user experience that points consumers directly to listings on agent and broker Web sites. By partnering with the real estate industry, including 93 of the top 100 largest U.S. brokers, Trulia helps approximately 5 million unique visitors per month find information on homes for sale using custom search criteria. The site also provides market trends and neighborhood data at the hyper-local level, as well as a real estate Q&A community that enables consumers and professionals to exchange information about their local markets. For more information about Trulia or to experience the power of a Trulia search, visit http://www.trulia.com/.

Media Contact:
Ken Shuman / kshuman@trulia.com / 415-517-7211