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Trulia's American Dream Survey Reveals Renewed Republican Housing Optimism In 2017

SAN FRANCISCO, Dec. 7, 2016 /PRNewswire/ — Trulia®, a leading destination for homebuyers and renters, today released its annual 2017 Housing Outlook Report. The Trulia® survey reveals a dramatic shift in housing sentiments since the election in addition to new predictions for mortgage rates, home prices, and home inventory, as well as the top real estate markets to watch in 2017.

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Election Outcome Renews Republicans, Depresses Democrats 

The surprising outcome of the 2016 presidential election injected both optimism and pessimism into consumers’ expectations about the housing market in the coming year. Two surveys were conducted online among over 2,000 U.S. adults each, one before the Presidential Election (October 26-28) and one after the election (November 15-17), by Harris Poll on behalf of Trulia, key findings include:

  • Following the election, Republicans seemed to feel a surge of renewed positivity toward the housing market in 2017, saying it will be a better year to buy a home than in 2016, after the election, experiencing a 26 percentage point swing toward optimism compared to before the election.
  • Democrats turned bearish swinging from a position of optimism before the election to pessimism after; Democrats optimism around buying a home in 2017 fell 23 percentage points.
  • For the first time since 2011, fewer Americans viewed homeownership as a part of their American Dream, dropping to 72% this year from 75% last year1. Millennials, aged 18-34, saw the biggest drop, to 72% from 80% over that same time period. However, 83% of these young Americans still plan on buying a home, but most (72%) won’t do so until at least the end of 2018.

Additionally, as mortgage rates have risen to nearly 4% since the election, renters who wish to buy generally are not concerned about rates stifling their ability to buy a home (18%).  Instead, saving for a down payment (59%), having poor credit (38%), and rising home prices (35%) appear to be bigger challenges for home buyers. Moreover, though home inventory is gradually trending upwards in supply-constrained markets, equal or greater growth in demand could push home prices up.

Sunshine State Dominates Among Housing Markets to Watch in 2017

Looking at the 100 largest U.S. metros, Trulia identified 10 real estate markets that are poised for growth based on strong job growth over the past year, low vacancy rates, high affordability, online home searches on Trulia, and a large share of Republican households given their optimism for housing in 2017. Based on these key metrics, Florida offers market conditions poised for growth in metro areas across the state, with Jacksonville, Fla., Cape CoralFort Myers, Fla., and DeltonaDaytona Beach, Fla., taking the top three spots. 

The top 10 housing markets to watch in 2017 are:

1.      Jacksonville, FL
2.      Cape CoralFort Myers, FL
3.      DeltonaDaytona BeachOrmond Beach, FL
4.      Grand Rapids, MI
5.      TampaSt. Petersburg, FL
6.      Colorado Springs, CO
7.      Charleston, SC
8.      San Antonio, TX
9.      Phoenix, AZ
10.    North PortSarasotaBradenton, FL

Quotes from Trulia’s Chief Economist Ralph McLaughlin:

  • “While it’s still too soon to tell how President-Elect Trump’s surprising presidential victory will affect the housing market, Republicans are feeling a renewed sense of confidence about all things housing in 2017, while Democrats are feeling down. If these contrasts lead to noticeable changes in housing market activity, we think they’ll help close the geographic divide in home price appreciation.
  • “Will mortgage rates stifle home buying in 2017? We think not. At present, mortgage rates would have to double nationally for the cost of renting to beat the cost of buying a home. Even with the recent rate hike, homeowners appear to be far more concerned about saving for a down payment, having poor credit, and rising home prices than qualifying for a mortgage.
  • “Gradually rising inventory in supply-constrained markets may cause homes to be more affordable, but supply is only half of the story. The combination of a healthy economy and new policies under the Trump Administration could boost demand, driving up the pace of appreciation yet again.”

Survey Methodology
The 2016 surveys were conducted online within the United States between October 26th and 28th among 2,007 adults (aged 18 and older) and again on November 15th and 17th, 2016 among 2,081 adults (aged 18 and over) by Harris Poll on behalf of Trulia via its Quick Query omnibus product.

About Trulia
Trulia® is a vibrant home shopping marketplace, focused on giving homebuyers, sellers, and renters the information they need to make better decisions. On mobile and the Web, Trulia provides house hunters with insights and unique information about properties, neighborhoods, and real estate agents. Additionally, Trulia offers data and information about schools, crimes, commute times, and the real estate market.

Launched in 2005, Trulia is based in San Francisco and is owned and operated by Zillow Group (NASDAQ: Z and ZG).

Trulia is a registered trademark of Trulia, LLC.

1 Conducted by Harris Poll on behalf of Trulia from November 19-23, 2015, among 2,016 adults ages 18 and older.

Cecilia Xia

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