Football Fever: A Look at the Most Soccer-Crazed Cities in America

By Cheryl Young | Jul 11, 2018 5:00AM

As we approach the culmination of international soccer’s biggest tournament, the global soccer frenzy is reaching a fever pitch. Disappointed teams are leaving Russia and heading home, their thoughts turning to Qatar where the next tournament will be held in 2022. American soccer fans have reason to be excited by something further down the road—soccer’s biggest stage is coming to the United States, Canada and Mexico in 2026, and we will be able to witness nations play “the beautiful game” on our home turf. Seventeen American cities took part in the winning bid to host the international soccer tournament. These contenders will be whittled down to 10 finalists.

To help identify the top spots to watch these mega matches in 2026, we ranked potential U.S. host cities according to how soccer-crazed they are. Our criteria included whether they had top-division Major League Soccer (MLS) or National Women’s Soccer League (NWSL) teams, the intensity of existing professional and recreational soccer clubs, the prevalence of sporting goods stores and, for good measure, how much home values have appreciated since the 2010 international soccer tournament. Soccer may not be the top sport in the U.S., but we found a number of places where soccer mania runs deep.

 

Methodology

We used four metrics to calculate the hottest markets for soccer fans among the 17 American bid cities in the United States. The metrics are calculated for the metropolitan division in which the bid stadiums are located.

Two of these metrics are related to soccer and sports-related businesses, including the prevalence of professional and recreational soccer clubs, and sporting goods stores on a per-10,000-household basis. Data for these two metrics were derived from the U.S. Census Bureau’s 2016 County Business Patterns using the county record layout and aggregating at the metropolitan division level. The number of households is from the 2016 1-Year American Community Survey.

The third metric looks at whether a market contains Major League Soccer or National Women’s Soccer League professional teams. Proposed expansion teams such as Nashville MLS, Miami MLS and FC Cincinnati were included in these totals. These were ranked first by the number of teams each market had. Bid stadium capacity (not penalty kicks) was used as a tie breaker.

Finally, we included a measure of overall demand in the bid markets based on eight-year home value increases, the same amount of time between today and when the U.S will take part in hosting the international soccer tournament in 2026. The metrics measuring professional soccer presence and the prevalence of soccer clubs were weighted twice as heavily as the other two metrics.

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