SAN FRANCISCO, CALIFORNIA January 27th, 2015 –Trulia (NYSE: TRLA) a leading online marketplace for home buyers, sellers, renters, and real estate professionals, now has direct relationships in place with 125 MLSs across the country. During 2014, Trulia entered into 69 new MLS relationships, with 21 in the 4th quarter alone, as the MLS industry increasingly embraces Trulia’s Data Connect program.
New partners include Mid-Hudson MLS, Southeast Arizona Multiple Listing Service and California Desert Association of Realtors. “With 125 MLSs and thousands of brokers now using our Trulia Data Connect program to ensure their listing data is accurately reflected for the properties they have on Trulia, it is clear that the real estate community wants to work together with Trulia to promote listings and broker brands to the over 55 million unique visitors that come to Trulia each month,” said Alon Chaver, Trulia’s Vice President of Industry Services.
“The relationship between Mid-Hudson MLS and Trulia is a step in regaining listing accuracy in our marketplace. With accurate listings our members more effectively market to the home buyers and sellers using Trulia,” said Sandy Tambone, Mid-Hudson MLS Executive Officer. “In addition, the agreement guarantees prominent broker, agent, and MLS attribution and ensures our brokers remain in control of where their data goes.”
“By working together with Trulia to improve the accuracy of listings, the MLS community isn’t just protecting brokers and their listing agents from legal liability,” added Chaver, “it is helping brokers and agents grow their businesses with better quality leads. In addition, displaying accurate information about a listing is in the best interests of the general public. ”
Establishing a Data Connect relationship with Trulia can dramatically reduce error rates and improve the accuracy of listings. The Trulia Data Connect program facilitates up to 180 listing updates a day, about once every 8 minutes, when the data comes directly from an MLS RETS feed. However, if the data comes through indirect sources – including listing aggregators, virtual tours and online marketing products – many of the listings can be stale on the site. Based on a recent Trulia analysis, 18%-32% of the listings coming from indirect or third party sources contain inaccuracies. MLSs who send listings to Trulia through direct feeds solve this problem for their brokers.
By working directly with Trulia, 125 MLSs across the country have taken a proactive role in solving a number of challenges for their broker members. MLSs who choose full opt-out agreements are able to deliver a number of business building opportunities to their members, including prominent branding and broker and agent attribution, enhanced data displays, higher quality leads, and reduced workload for their brokers.
ABOUT TRULIA INC.
Trulia (NYSE: TRLA) gives home buyers, sellers and real estate agents all the tools and valuable information they need to be successful in the home search process. Through its innovative mobile and web products, Trulia provides engaged home buyers and sellers essential information about the house, the neighborhood and the home search process while connecting them with the right agents. Trulia, together with its Market Leader subsidiary, provides an end-to-end system that enables agents to find and serve clients, create lasting relationships and build their business. Founded in 2005, Trulia is headquartered in San Francisco with offices in New York, Denver and Seattle. Trulia and the Trulia marker logo are registered trademarks of Trulia, Inc.
