SAN FRANCISCO, MARCH 6th, 2014 – Trulia (NYSE: TRLA), a leading online marketplace for home buyers, sellers, renters, and real estate professionals, has launched a new search experience for home buyers that are interested in new construction. Trulia’s research shows that people searching for new homes approach the search process differently than consumers searching for resale homes, so Trulia now brings information such as community amenities and home design choices to the forefront of the experience. The richer new home search experience also provides better exposure for Trulia’s builder partners to market their listings.
“New home builders are increasing their output to meet strong demand in many markets across the country, especially areas with low inventory,” said Pete Flint CEO of Trulia. “With this new product we intend to be the top partner to builders, and connect them with our growing audience of serious home buyers.”
As the housing sector continues its gradual recovery, new home sales have demonstrated recent momentum. Last week the Commerce Department reported that new single-family home sales rose 9.6% to a seasonally adjusted annual rate of 468,000 from a month earlier. This is the highest level since July of 2008.
“We are excited that Trulia has invested the time and energy to build a new experience for finding new homes. The changes will allow us even better exposure to Trulia’s valuable audience and we expect that Trulia will deliver more traffic and better leads just in time for the spring selling season.” said Will Duderstadt, from M/I Homes, Inc.
Trulia’s new search experience is designed to help consumers:
- Find comprehensive information about new homes
- See all the homes that are available in that community in one place, including ones that are built and ready for sale and floor plans of all the models
- Learn more about the entire community including amenities like walking trails, gym facilities, pools, community centers, security features and more
- And to find out if their builder is running any special promotions
Almost 800 builders have listing exposure on Trulia today. In addition, in 2013, Trulia worked directly with 13 of the top 15 builders in the U.S. on customized advertising campaigns, helping connect them with Trulia’s consumer audience, which includes more than 35 million unique visitors each month.
ABOUT TRULIA, INC.
Trulia (NYSE: TRLA) gives home buyers, sellers, owners, and renters the inside scoop on properties, places, and real estate professionals. Trulia has unique info on the areas people want to live that can’t be found anywhere else: users can learn about agents, neighborhoods, schools, crime, commute times, and even ask the local community questions. Real estate professionals use Trulia to connect with millions of transaction-ready buyers and sellers each month via our hyperlocal advertising services, social recommendations, and top-rated mobile real estate apps. Trulia’s Market Leader subsidiary delivers the leading end-to-end technology and marketing solutions that enable real estate professionals to grow and manage their businesses. Trulia is headquartered in downtown San Francisco. Trulia and the Trulia marker logo are registered trademarks of Trulia, Inc.
