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SAN FRANCISCO, August 9, 2012 Trulia, a leading online marketplace for homebuyers, sellers, renters and real estate professionals, today announced it has appointed two new executives. Lloyd Martin, an experienced finance executive, will work with Chief Financial Officer Sean Aggarwal in managing Trulia’s finance and accounting teams as the new Vice President, Controller. Larry Illg will be Trulia’s Vice President of New Ventures, responsible for planning and executing business development initiatives.

Martin has over 20 years of accounting and finance experience with a diverse group of technology and networking companies. Most recently Martin held a senior finance and accounting role at Google where he managed a large team and was responsible for numerous successful initiatives.  

Illg most recently spent eight years at eBay where he held multiple senior roles in the classified business. Going back earlier in his career he spent time as an analyst at the Federal Reserve Board in Washington DC and later worked in strategic consulting, partnering with major retail and consumer packaged goods brands.

“Our industry is evolving rapidly and we are focused on having the right leadership in place to ensure we have a sound strategy and solid execution,” said Pete Flint, Chief Executive Officer, Trulia Inc. “With Lloyd and Larry we are getting proven leaders who’ve built effective teams and businesses within very successful companies.”

“I have always been a fan of Trulia and the more I learned about the company and its executives I knew this was a place I wanted to call home,” said Lloyd Martin, Vice President, Controller at Trulia Inc. “I’m looking forward to building out the Trulia finance team and being part of a company that is having a big impact on the way consumers find their next home.”

“Trulia is building great products for consumers and real estate professionals, which provides the right foundation for building the business,” said Larry Illg, Vice President, New Ventures for Trulia Inc. “I will focus not only on developing new opportunities for our business in the near term, but will be developing a strategy for the long term.”   


Trulia gives home buyers, sellers, owners and renters the inside scoop on properties, places and real estate professionals. Trulia has unique info on the areas people want to live that can’t be found anywhere else: users can learn about agents, neighborhoods, schools, crime, commute times and even ask the local community questions. Real estate professionals use Trulia to connect with millions of transaction-ready buyers and sellers each month via our hyper local advertising services, social recommendations and top-rated mobile apps. Trulia is headquartered in downtown San Francisco and is backed by Accel Partners and Sequoia Capital. Trulia is a registered trademark of Trulia, Inc.