SAN FRANCISCO, June 19, 2012 – Trulia, a leading online marketplace for home buyers, sellers, renters and real estate professionals, today announced a partnership with the San Francisco Association of REALTORS to enhance listing data quality for the association’s 4,200 members.
Under the agreement, the San Francisco Association of REALTORS® will participate in the Trulia Direct Reference program, a quality assurance system that allows local Multiple Listing Services (MLS) to find and correct inaccurate data within their markets by identifying discrepancies between the data provided by the MLS and information from other syndication sources.
“We’re excited to partner with Trulia to help our members identify and correct inaccurate sources of data,” said James C. Fabris, CEO of the San Francisco Association of REALTORS®. “Trulia’s Direct Reference Program will ensure our members’ listing data is more accurately displayed on the web, giving home buyers and sellers in San Francisco more accurate property listing information. “
“We created the Trulia Direct Reference program to help brokers identify and correct outdated or inaccurate information about their listings,” said Mark Weiss, Trulia Director of Business Development. “By implementing this program, the San Francisco Association of REALTORS® will help their members more accurately market their properties online.”
The San Francisco Association of REALTORS® will send Trulia current and ongoing property listings to compare against other data sources and match for accuracy.
About Trulia, Inc.
Trulia gives home buyers, sellers, owners and renters the inside scoop on properties, places and real estate professionals. Trulia has unique info on the areas people want to live that can’t be found anywhere else: users can learn about agents, neighborhoods, schools, crime and even ask the local community questions. Real estate professionals use Trulia to connect with millions of transaction-ready buyers and sellers each month via our hyper local advertising services, social recommendations and top-rated mobile apps. Trulia is headquartered in downtown San Francisco and is backed by Accel Partners and Sequoia Capital. Trulia is a registered trademark of Trulia, Inc.
About the San Francisco Association of REALTORS®
The San Francisco Association of REALTORS® is a professional association of over 4,200 members offering business services and legislative representation to real estate practitioners and affiliated service providers in San Francisco and surrounding areas.
ABOUT TRULIA, INC.
Trulia gives home buyers, sellers, owners and renters the inside scoop on properties, places and real estate professionals. Trulia has unique info on the areas people want to live that can’t be found anywhere else: users can learn about agents, neighborhoods, schools, crime and even ask the local community questions. Real estate professionals use Trulia to connect with millions of transaction-ready buyers and sellers each month via our hyper local advertising services, social recommendations and top-rated mobile apps. Trulia is headquartered in downtown San Francisco and is backed by Accel Partners and Sequoia Capital. Trulia is a registered trademark of Trulia, Inc.
