SAN FRANCISCO, February 29, 2012 – Trulia, a leading site for home buyers, sellers, renters and real estate professionals, today announced a strategic partnership with Midwest Real Estate Data (MRED) to directly syndicate more than 100,000 listings to Trulia providing consumers with the most accurate information on homes for sale across Chicago, northern Illinois, southern Wisconsin and northwest Indiana.
Midwest Real Estate Data (MRED) is the largest multiple listing service (MLS) in the country (based on listing volume) serving nearly 8,000 real estate offices and 40,000 real estate professionals. Their listings will now be seen by the more than 20 million* serious home buyers and sellers coming to Trulia each month to get the inside scoop on real estate they can’t find anywhere else.
“The distribution of inaccurate listing data is an industry-wide problem. We believe the best way to eliminate data inaccuracies is to directly send the data, as directed by our listing brokers who have opted into Trulia, to where consumers are searching,” said Russ Bergeron, Midwest Real Estate Data CEO. “We chose to partner with Trulia first because of their industry friendly Trulia Data Pledge. We are confident that Trulia is going to protect our data and fairly represent our listings.”
As part of the agreement, Trulia will abide by the guidelines established by the Trulia Data Pledge for listing syndication that was launched in January of this year.
“By proactively syndicating for their membership, MRED will ensure a higher level of data accuracy making it easier for their members to maintain accurate listing information online and ultimately help their members connect with more buyers and sellers to close more transactions,” said Georg Gerstenfeld, Trulia Vice President of Business Services. “We have a very large transactional audience and MRED understands that connecting our audience with the most up to date and accurate information provides their real estate professionals with the best opportunity to close deals.”
*Omniture, January 2011
About Trulia Inc.
Trulia gives home buyers, sellers, owners and renters the inside scoop on properties, places and real estate professionals. We have unique info on the areas people want to live that can’t be found anywhere else: users can learn about agents, neighborhoods, schools, crime and even ask the local community questions. Real estate professionals use Trulia to connect with millions of transaction-ready buyers and sellers each month via our hyper local advertising services, social recommendations and top-rated mobile apps. Trulia is headquartered in downtown San Francisco and is backed by Accel Partners and Sequoia Capital. Trulia and the Trulia logo are registered trademarks of Trulia, Inc.
About Midwest Real Estate Data:
Midwest Real Estate Data (MRED) is the real estate data aggregator and distributor providing the Chicago and multiple listing service (MLS) to nearly 8,000 real estate offices and 40,000 real estate professionals, including brokers, agents and appraisers. MRED has expanded well into the “collar” counties surrounding Chicago and, and its property information encompasses northern Illinois, southern Wisconsin and northwest Indiana. For more information, visit: www.mredllc.com.
