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SAN FRANCISCO, February 15, 2011 – Trulia.com, a leading site for real estate professionals, homebuyers and sellers, today announced findings that more than 200,000 unique agents log in to Trulia each month to manage their listings and leads. According to internal Ominture reports, engagement from agents and brokers on Trulia grew 300 percent year-over-year. Visits from professionals grew due to new site features including leads management tools, as well as mobile and social tools that enable agents to market and share their listings.
“Trulia is quickly becoming the go-to place for real estate professionals to manage their businesses, whether that involves generating leads, educating themselves on the latest real estate market trends, or advertising their listings to an active and qualified homebuyer audience,” said Pete Flint, CEO and co-founder of Trulia. “Through our rapid growth in consumer audience, real estate professionals have discovered that Trulia is the best place to meet new clients and build relationships with them that will last a lifetime.”
Agents Use Trulia to Manage Leads
My Leads was launched in September of 2010, empowering agents to manage their leads effectively on Trulia and respond to consumer inquiries directly through the site. Trulia saw a 128 percent growth in leads sent to real estate professionals in 2010. Now, thousands of professionals use My Leads to respond to consumer inquires every day. Agents also have access to a history of their leads though My Leads, so they no longer have to worry about ever losing a lead.
Agents Use Trulia to Manage Your Listings
In the past year, Trulia has released several features that make listing management and marketing as convenient as possible for agents. On Trulia’s My Listings page, real estate professionals can now extend their reach beyond Trulia’s 11 million unique monthly visitors by:
- Sharing listings on Facebook and Twitter
- Managing an open house calendar and advertise open house times on Trulia.com and Facebook
- Generating free QR codes for listings to reach mobile consumers
- Scheduling client listing activity reports to be automatically e-mailed to sellers on a weekly basis
“I discovered recently that I can submit open house times to Facebook directly from Trulia to notify my entire Facebook network that I’m holding an open house this weekend,” said Janet Thompson, an agent in Boulder, Colorado. “When I entered a new listing recently, I didn’t have the photos available to upload. However, when I logged back in to upload the photos, they were already there! I need to show my assistant how to use Trulia, but it’s too much fun for me to manage on my own. This week I set up weekly client listing reports for all of my sellers. Trulia makes me look even better.”
Agents Use Trulia to Interact with Active Buyers and Sellers
Agents on Trulia have experienced great success from tapping into more than 11 million active homebuyers by interacting with them on Trulia Voices,, featuring listings through Trulia Pro, and promoting themselves and their business with Trulia Local Ads.
“Trulia has become so much a part of my day that it is hard to imagine life without it. Participating on Trulia Voices keeps me on my toes and by getting a daily dose of what’s on consumers’ minds, I’m better informed and equipped to impart relevant knowledge to clients I serve,” said Jeanne Feenick, an agent in Basking Ridge, New Jersey. “The time I spend on Trulia Voices has definitely reaped rewards. I would say that the majority of buyers that have found me on Trulia are first-time buyers, hungry for knowledge and very appreciative of the support and guidance of a great agent. I love working with these buyers!”
About Trulia, Inc.
Trulia.com is the fastest growing online real estate site focused on empowering buyers, sellers and renters with smarter tools to help you find the right home. Trulia is headquartered in downtown San Francisco and is backed by Accel Partners and Sequoia Capital. Trulia is focused on helping you find the home that truly meets your needs, and delivers on what’s most important for you. Ultimately, we built a smart real estate search experience bringing together local information, community insights, market data and national listings all in one place.
Media Contact:
Tara-Nicholle Nelson, tnelson@trulia.com, 510.910.6713.
