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October 8, 2009, SAN FRANCISCO, CA – Trulia.com (www.trulia.com) today announced the expansion of its Trulia Pro real estate advertising product into three plans: Trulia Pro Deluxe ($79 per month), Trulia Pro Plus ($39 per month) and Trulia Pro Starter ($19 per month). All plans are designed to maximize online exposure for real estate professionals and include the ability to feature at least one listing at the top of relevant search results, a customizable Local Spotlight Ad in up to 20 locations and a featured profile in Trulia’s professional directory.
Trulia Pro Deluxe introduces new features that go beyond the functionality available in the original Trulia Pro product, including the automatic creation of virtual tours on Trulia for listings with multiple photos and open rate tracking on listing performance emails to clients. Designed for real estate professionals with multiple listings who want a more integrated online real estate marketing solution, Trulia Pro Deluxe offers the most exposure.
Trulia Pro Plus allows for unlimited featured listings and a Local Spotlight Ad that promotes either a specific listing or the subscriber’s professional services, while Trulia Pro Starter limits subscribers to only one featured listing in addition to a Local Spotlight Ad. (See full Trulia Pro plan features below.)
“After launching Trulia Pro in 2008, we received great feedback from real estate professionals about how it increased their online exposure and connected them with more potential clients,” said Sami Inkinen, COO and co-founder of Trulia. “However, there were two divergent requests that we heard over and over again: one was to adjust Trulia Pro to fit the needs of agents with one or no listings; the second was to build a more advanced solution with additional features. This expansion of the Trulia Pro product line addresses each of these requests while providing fantastic exposure in front of Trulia’s 5.5 million monthly unique visitors.”
More information about Trulia Pro is available at www.trulia.com/truliapro. The full list of Trulia Pro features:
Trulia Pro Starter
- Feature one listing at the top of search results with control over listing source and optimized lead form
- Local Spotlight Ad in up to 20 locations to promote a specific listing or service
- Prioritized customer service support
- Featured professional profile
Trulia Pro Plus
- All Trulia Pro Starter features
- Unlimited featured listings with control over all listing sources and an optimized lead form per listing
Trulia Pro Deluxe
- All Trulia Pro Plus features
- Contact information on main search page
- Trulia Virtual Tours
- Client email tracking
- Dedicated account manager
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About Trulia
Trulia, Inc. has revolutionized real estate search by offering a rich, intuitive user experience to help consumers find homes for sale, track local price trends, compare properties and neighborhood data all at the hyper-local level. Trulia Voices, the largest real estate community on the web, allows home buyers, sellers, agents and real estate enthusiasts to ask questions, receive advice and blog on topics such as the buying and selling process, foreclosures, refinancing and more. Trulia’s user-friendly search can also be accessed on more than 170 websites as a result of our media partnerships. Trulia has received a number of awards, including the 2009 Webby Award for real estate. For more information, visit http://www.trulia.com/.
