WASHINGTON- February 11, 2009— The Washington Post and Trulia, Inc. today announced a multi-year partnership to create the essential guide to real estate in the DC region with a co-branded web site that combines Trulia’s award winning real estate search experience with The Washington Post’s local real estate content.
The co-branded site will enable users to easily refine their search results based on relevant criteria like open houses, neighborhood, price, property type, new listings and more. Users will also be able to view detailed maps, local price trends, property descriptions and other useful information to help them make informed decisions about buying or selling a property. To see additional details for a specific property, active home buyers will be redirected to the broker, agent, or builder website, giving them direct access to the resources that are best equipped to answer specific questions about the property.
In addition to the enhanced search experience, washingtonpost.com will incorporate its editorial content to make this a go-to destination for users who want to understand what it’s like to live in neighborhoods in and around Washington. washingtonpost.com will address users’ desire to stay informed about valuable real estate-related information and trends with strong news stories including “The Nation’s Housing,” an award-winning column on housing issues, and a new blog about the local real estate market written by Elizabeth Razzi in addition to valuable tools such as mortgage calculators.
“This partnership leverages The Washington Post’s deep local expertise with Trulia’s innovative search technology, providing a superior user experience for people interested in DC-area real estate,” said Goli Sheikholeslami, VP and GeneralManager, Washington Post Digital. “We are creating something not just useful, but a necessary tool for anyone interested in Washington DC Real Estate.”
“This unique partnership gives builders, brokers, agents and national brand advertisers a one stop shop for getting their brand and name in front of Trulia and The Washington Post’s audiences,” said Pete Flint, CEO and co-founder of Trulia.com. “The economics of the deal between The Washington Post and the Trulia Publishing Platform will help drive additional revenues and monetization opportunities for both companies.”
The co-branded site will launch an initial release in April 2009 and additional releases with further personalization and social functionality will follow soon thereafter.
To visit The Washington Post’s real estate section, go to www.washingtonpost.com/realestate
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About The Washington Post (www.washingtonpost.com)
The Washington Post provides award-winning news and understanding about the politics, policies, personalities and institutions that make Washington, D.C. the world’s seat of power, and is a critical tool and information source for those who call Washington, D.C. home. In digital form, The Washington Post combines its world-class journalism with the latest technology and tools, and encourages participation and customization across all platforms so readers can engage with The Washington Post anytime, anywhere. The Washington Post is owned by The Washington Post Company (NYSE: WPO), a diversified education and media company.
About Trulia Inc.
Trulia, Inc. <http://www.trulia.com> has revolutionized real estate search by offering a rich, intuitive user experience to help consumers find homes for sale, track local price trends and neighborhood data at the hyper-local level. Trulia Voices, the largest real estate community on the web, allows home buyers, sellers, agents and real estate enthusiasts to ask questions, receive advice and blog on topics such as the buying and selling process, foreclosures, refinancing and more. Trulia’s user-friendly search can also be accessed on more than 100 websites as a result of our media partnerships. Trulia has received a number of awards, including the 2008 People’s Voice Webby Award in the real estate category. For more information, visit http://www.trulia.com/.
PRESS CONTACT:
Jennifer Lee
Washington Post Media
703-469-2671
Ken Shuman
Trulia
415-517-7211
