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Trulia Announces Formation of Multiple Listing Service (MLS) Advisory Board

SAN FRANCISCO, CA – February 4, 2009 – Trulia (, the best place to start a real estate search, today announced the formation of its new MLS Advisory Board.  This board will work closely with Trulia to ensure that company offerings and policies continue to meet the unique marketing needs of MLS’s and their broker members.  The Trulia MLS Advisory Board is also expected to play a key role as an advocate for accurate and effective representation of MLS listings across real estate search sites.

Following their inaugural meeting, the Trulia MLS Advisory Board has produced an overview of listing syndication basics and recommendations for MLS’s looking to expand their online marketing programs.  The document, “A Resource Guide for MLS Listing Syndication,” is available for free download at:

The Trulia MLS Advisory Board is comprised of some of the most experienced and respected MLS executives from across the country.  Founding Advisory Board members include: Russ Bergeron (CEO, SoCal MLS); David Charron (CEO, MRIS); Kathy Condon (CEO, MLSPIN); Carl DeMusz (CEO, NORMLS); Bud Fogel (CEO, MRED); Lloyd Graves (President, RealAlliance Consulting, LLC); Jim Harrison, CEO (MLSListings, Inc); as well as Trulia representatives Sami Inkinen (COO, and Mark Weiss (Director of Business Development,

“A key goal of the Trulia MLS Advisory Board is to ensure MLS’s security and quality standards are met by online syndication sites,” said Jim Harrison, CEO of MLSListings. “Trulia offers a great opportunity to market member listings to a national audience of serious consumers, and the formation of this board shows their commitment to meeting the needs of MLSs.”

According to Sami Inkinen, COO of Trulia, “We’re thrilled to have so many recognized and respected industry leaders as part of the Trulia MLS Advisory Board.  This group will undoubtedly impact Trulia’s policies for direct syndication feeds, as well as provide a great service to brokers and agents looking to their MLS’s for help to better market client homes online.”
About Trulia, Inc.
Trulia, Inc. <>, is a residential real estate search engine
and the fastest-growing U.S. real estate Web site (comScore).  Trulia has revolutionized online home search by offering a rich, intuitive user experience that points consumers directly to listings on agent and broker Web sites. By partnering with the real estate industry, including 93 of the top 100 largest U.S. brokers, Trulia helps approximately 5 million unique visitors per month find information on homes for sale using custom search criteria. The site also provides market trends and neighborhood data  at the hyper-local level, as well as a real estate Q&A community that enables consumers and professionals to exchange information about their local markets. For more information about Trulia or to experience the power of a Trulia search, visit