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Independent Study Shows Trulia as #1 Real Estate Lead Generator




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San Francisco Calif., November 24, 2008 – An independent study conducted by the nation’s premier network for listing asset management, Threewide Corporation, reveals that a leading real estate search engine, Trulia is the #1 real estate lead generator as well as #1 in visitors sent to listing broker and agent sites through the Threewide ListHub service.

Threewide’s ListHub, the most widely adopted network for listing distribution, works in concert with MLS’s various franchises and brokerages as well as core real estate technologies to bring real estate companies a single dashboard for controlling their online marketing strategy.  Threewide analyzed the traffic sent to clients from their syndication feeds to get results for this study.


The study, released at NAR and conducted by Trulia partner Threewide ListHub during the month of October, analyzed approximately 600,000  listings sent from MLSs and brokers to 17 of the largest real estate sites.  Below are some highlights from the survey findings:


·         Trulia generated the most leads in this period with almost 12,500 – over 30% of all client leads generated through the 17 real estate sites

·         The second closest company had just over 15% of all leads and the 3rd just over 12%, with the top 5 making up almost 80% of all leads sent to brokers and agents

·         Trulia had the highest percentage of visitors sent to ListHub’s broker and agent clients with over 35% of all home buyers/sellers sent to ListHub clients

·         Over 8,000 listings received at least 1 lead from a consumer coming directly from Trulia, with the nearest company sending traffic resulting in leads for a little over 3,600 listings


“Trulia has delivered an incredible number of potential homebuyers to our broker/agent  customers because they are consistently among the top consumer traffic generators in the ListHub network,” said Mark Wise, COO and Co-Founder of Threewide.  “As a result of this traffic, we are also seeing more and more MLSs sending all of their listings to Trulia helping their broker/agent customers sell their listings in today’s market.  We are very excited to see all of our customers realizing the importance of working with Trulia within the ListHub Network”

“Trulia not only delivers the highest traffic volume and leads, proven by Threewide’s study, but also has the highest quality of users when it comes to converting visitors to real buyer/seller leads. Our users are active, engaged homebuyers, 72% of whom plan to buy a home in the next year; 53% in the next 6 months,” said Sami Inkinen, COO Trulia.  “When syndicating listings to real estate sites, agents and brokers will receive 80% of the benefits by just working with the top 5 sites. In these challenging economic times, that’s important when allocating time and other resources to a volume of opportunities.”


About Trulia, Inc.

Trulia, Inc. a residential real estate search engine and the fastest-growing U.S. real estate Web site (comScore), has revolutionized online home search by offering a rich, intuitive user experience that points consumers directly to listings on agent and broker Web sites. By partnering with the real estate industry, including 93 of the top 100 largest U.S. brokers, Trulia helps approximately 4.5 million unique visitors per month find information on homes for sale using custom search criteria. The site also provides market trends and neighborhood data at the hyper-local level, as well as Trulia Voices, a real estate Q&A community, that enables consumers and professionals to exchange information about their local markets. For more information, visit