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Silicon Valley Association of REALTORS® Enters into a Marketing Partnership with Trulia

SAN FRANCISCO, May 6, 2008 – Trulia, Inc. (, the fastest-growing U.S. real estate Web site, today announced a partnership with the Silicon Valley Association of REALTORS® (, a professional trade organization representing over 4,000 REALTORS® and Affiliate members working in the San Francisco Peninsula and South Bay. 

As part of the marketing agreement, SILVAR is encouraging all members to submit their listings to Trulia at no cost, making them available to more than 4.5 million unique home buyers and sellers searching on Trulia for real estate information each month. SILVAR is also launching a public facing search Web site, which is powered by the Trulia Publisher Platform. This platform provides SILVAR a way to generate revenue through online ad sales and offers consumers access to Trulia’s national database of over 2.5 million residential real estate listings. In addition to powering SILVAR’s first public-facing search site, Trulia will begin offering valuable educational opportunities to all SILVAR members. A series of both real-time and downloadable online classes are planned to share best practices and trends in online marketing.

“We’re thrilled to be partnering with Trulia,” said Paul Cardus, Executive Officer of SILVAR. “Two of our biggest goals as a trade organization are to provide marketing exposure to members’ listings, and to offer members quality education. Partnering with Trulia will help us enhance these services to SILVAR Realtors®.”

“SILVAR members should be proud to be a part of a forward-thinking association that recognizes the value in both online marketing and quality education,” said Sami Inkinen, co-founder and COO of Trulia. “This relationship will provide a huge benefit to SILVAR members and their clients by giving more online visibility to their listings and providing Realtors® the necessary tools to be successful in an environment where more and more consumers are going online to start their home search.”

The Trulia Publisher Platform already powers online real estate searches for several online media sites including Kiplinger, Village Voice Media, and American Towns, as well as other real estate Web sites and blogs. Trulia also powers online real estate content for companies including CNN, US News & World Report and Parade Magazine. Several MLSs, including MLSLI and MLSPIN have partnered with Trulia to market their listings online; however, the SILVAR relationship marks the first of its kind with a REALTOR® trade organization.


The Silicon Valley Association of REALTORS® (SILVAR) is a professional trade organization representing over 4,000 REALTORS® and Affiliate members engaged in the real estate business on the Peninsula and in the South Bay.  SILVAR promotes the highest ethical standards of real estate practice, serves as an advocate for homeownership and homeowners, and represents the interests of property owners in Silicon Valley.

The term “REALTOR®” is a registered collective membership mark which identifies a real estate professional who is a member of the National Association of REALTORS® and who subscribes to its strict Code of Ethics.

About Trulia

Trulia, Inc. (, a residential real estate search engine and the fastest-growing U.S. real estate Web site, has revolutionized online home search by offering a rich, intuitive user experience that points consumers directly to listings on agent and broker Web sites. By partnering with the real estate industry, including 93 of the top 100 largest U.S. brokers, Trulia helps more than 4.5 million unique visitors per month find information on homes for sale using custom search criteria. The site also provides market trends and neighborhood data at the hyper-local level, as well as Trulia Voices, a real estate Q&A community which enables consumers and professionals to exchange information about their local markets. For more information, go to