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Yahoo!, and Trulia Adopt Common Real Estate Listings Data Standard




Media Contacts:

Jason Khoury, Yahoo!



Amanda Hoffman,



Christopher Downing, Trulia



SUNNYVALE, CA, SEATTLE and SAN FRANCISCO — January 10, 2008 — Leading online real estate companies Yahoo! Real Estate,®, and today announced the adoption of a new standard data format for the distribution of real estate listings online. With this standard, real estate franchisors, brokers, multiple listings services, and other listings providers will be able to distribute their listings data to several of the leading real estate sites in one common format, making it easier to get critical information to consumers faster and more efficiently.

“Realtors know the Internet is a great way to promote their listings.  Already 80 percent of home searches start online,” said Steve Schultz, director of product management for Yahoo! Real Estate. “But one of the biggest frustrations for publishers is complying with multiple data formats to list their properties online.  With this new standard, it will be much easier for brokerages and listings providers to distribute their listings in one format to the largest online real estate companies.”

In addition to Yahoo! Real Estate, Zillow and Trulia, several other leading online real estate sites have agreed to adopt the standard, including, Homescape, Oodle, Point2 Technologies,,, and vFlyer.


“It’s to the advantage of everyone in the industry to adopt a common publishing format,” said Jorrit Van der Meulen, vice president, partner relations at  “We want to make it as easy as possible for our partners to get their listings in front of home buyers.”


The companies participating in the new standard will work in close collaboration with the Real Estate Standards Organization to ensure that the data specification interoperates with the Real Estate Transaction Standard (RETS).   

“Trulia has a history of working with brokers on listings syndication and we’re excited to join forces with other leading real estate companies like Yahoo! Real Estate and Zillow to increase the quality and quantity of listing information available to consumers online,” said Sami Inkinen, co-founder and COO of Trulia. “We want to work with all relevant standards to save brokers’ time and help them concentrate their efforts on providing the services that home buyers and sellers truly value.”


The data feed specification will be based on the XML format and will comprise all the requisite components of a listing, such as address, price, square feet, beds, baths, and additional descriptions of the home.  Where as today, brokers and listings providers would need to create upwards of a dozen different formats for one listing, the new standard model will significantly reduce the amount of time spent preparing the content for distribution online.


“The formation of this universal format will ultimately save our respective franchise brands time and money,” said Craig Cuyar, chief information officer of the Realogy Franchise Group, whose CENTURY 21®, Coldwell Banker®, ERA® and Sotheby’s International Realty® brands will adopt the new standard listings feed format.  “The opportunity for such wide distribution of our listings is an important facet of our marketing strategy. It’s clear these partners are attentive to the needs of our industry.”


The participating companies plan to launch the standard feed format later this year. Brokerages and other listings providers interested in participating in this standard should contact the following:

About Zillow is an online real estate community where homeowners, buyers, sellers, and real estate agents and professionals find and share vital information about homes, for free. Launched in early 2006 with Zestimate® values and data on millions of U.S. homes, Zillow has since opened the site to community input, data and dialogue, including “Home Q&A.” Zillow’s goal is to help people become smarter about real estate — what homes are worth, what’s for sale, and what local experts have to say about real estate and individual homes. One of the most-visited real estate Web sites, Zillow was the only online company named by Advertising Age magazine to its 2006 “Marketing 50” list of the most powerful consumer brands. Zillow is headquartered in Seattle and has raised $87 million in funding.


About Trulia

Trulia, Inc. (, a residential real estate search engine and the fastest-growing U.S. real estate Web site, has revolutionized online home search by offering a rich, intuitive user experience that points consumers directly to listings on agent and broker Web sites. By partnering with the real estate industry, including 93 of the top 100 largest U.S. brokers, Trulia helps more than 2.5 million unique visitors per month find information on homes for sale using custom search criteria. The site also provides market trends and neighborhood data at the hyper-local level, as well as Trulia Voices, a real estate Q&A community, also enables consumers and professionals to exchange information about their local markets. For more information, go to


About Yahoo! Real Estate
Yahoo! Real Estate is one of the largest and fastest-growing real estate Web sites in the market, having grown over 80 percent in the last year, according to ComScore Media Metrix November 2007 rankings.  Yahoo! Real Estate provides users with one of the most comprehensive set of real estate information and listings, including new and for-sale home listings, apartments for rent, home values, local schools, detailed neighborhood overviews, and home mortgage rates. Consumers can visit Yahoo! Real Estate at

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