When marketing whizzes Amber Watson-Tardiff and her husband, Joe, started flipping homes in 2005, it only made sense for them to use social media to get the word out about their listings. “I have an online legal marketing company, Legal Marketing Maven, and I run Facebook ads for my attorney clients, so I thought, why not try it with the house?” says Watson-Tardiff. “I ran a $5-per-day ad and targeted to people within 20 miles of the house, located in Bordentown, NJ, that were currently renters and between the ages of 25 to 65. That ad blew up!”
Within five days of being on the market, the Tardiffs had not only received multiple offers on the home, but for just $35 worth of Facebook ads, they also got a full-price offer and closed in 30 days. “And being able to do it by owner [FSBO], we saved $6,500 in Realtor fees. This was our first time using Facebook to market a property, and I’m looking forward to doing it again when we finish the house we just bought because we had such success with the last!” says Watson-Tardiff.
Using social media, like Facebook, is a powerful tactic to help sell a home fast. Most buyers use online tools in their home searches, which is exactly why you should heed the following tips when posting your home for sale in Alexandria, VA, or anywhere else in the U.S., on Facebook.