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Going Green in Bergen County : Real Estate Advice

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  • Home Buying62
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Activity 1
Thu Dec 8, 2011
Mack McCoy answered:
Gary, I think that the luxury buyer has pretty much gone away, leaving only the value buyers behind.

By "luxury," I mean, intangible benefits. "Green" has become a word with nebulous meaning, but the real benefits that energy-efficient homes offer, for example, are certainly salable.

I think that during down markets, it's essential to market tangible benefits, and "green" homes certainly have them. But we need to explain those benefits, and not treat "green" as a status brand that people are just dying to flock to.
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