Trulia Community - Advice from neighbors and local experts

Find Your Community
We couldn't find that location. Please try again.
Get Expert Advice

Going Green in Bergen County : Real Estate Advice

  • All116
  • Local Info9
  • Home Buying62
  • Home Selling6
  • Market Conditions5

Activity 1
Thu Dec 8, 2011
Mack McCoy answered:
Gary, I think that the luxury buyer has pretty much gone away, leaving only the value buyers behind.

By "luxury," I mean, intangible benefits. "Green" has become a word with nebulous meaning, but the real benefits that energy-efficient homes offer, for example, are certainly salable.

I think that during down markets, it's essential to market tangible benefits, and "green" homes certainly have them. But we need to explain those benefits, and not treat "green" as a status brand that people are just dying to flock to.
... more
0 votes 12 answers Share Flag
Search Advice
Search

Followers

276