Al, I think it's important to make a distinction between listing photographty and video.
Professional photography is probably the most important element of any marketing plan. I'm a good photographer with some great equipment, but I have all of my listings done by a pro. The photos are important for both the listing and for the brochures that the we put together.
Video, as it is used by many agents, is merely phtots that are loaded into a program that pans the still shots and plays weird background music. My firm has access to it, but I'm not totally sold. It's slow to load and hard to watch. And the agents who do come in with a real video camera - well there is a whole lot of really bad video out there. Even some of the professionals do a bad job of filming homes. It's sort of a new thing.
Video is supposed to iincrease SEO, but so will properly syndicated still shots of a property.
So great photos are crucial. Video is still more of a gimmick - oh, and one that I'm starting to get into. But, like my colleagues, I'm not ready for prime time with video - either for listingts or blogs.
Evers & Company