I think it will take another election and a democrat in presidential seat for the general public to start paying attention to' the "green" concept. If you watch the election you notice 'economy' is what the general public cares about most, so yes they do care about saving $$$ when the economy is down. Once we're on the recovery, you'll be able to get more attention grom general public. I'd focus on the educated customer , those in medical field, etc. Eventually the concept will catch up, so hang in there :) Good luck!