Question Details

Daniel Jeung,  in Woodinville, WA

Do you think an agent with the most listings and advertising is necessarily the best agent?

Asked by Daniel Jeung, Woodinville, WA Sat May 10, 2008

It seems that oftentimes, sellers tend to gravitate to those agents with the most exposure (advertising on billboards, etc...). I think there is an assumption on the part of the buyers/sellers that the agents who promote themselves the most are the most experienced and thus the best agents. What do you think?

Help the community by answering this question:


Daniel, Jed made some good Points, but I want you to remember this.The success doesnt have to be your own personal success. if you are new to the industry, The Success you share is the Success os having a system to expose buyers to their home. The seller doesnt need advertising, or Billboards, they need the byproduct of those venues. Show them a system to expose buyers and you will win. I wrote a book " Mastering the Listing presentation" and "How to earn $100,000 a year in commisison income" It's FREE. Go to my website and download FREE. Good luck
Web Reference:
0 votes Thank Flag Link Sun May 11, 2008
I'd recommend checking the agents EXPIREDS as well.
0 votes Thank Flag Link Sun May 11, 2008
The best decision the seller will make is when they commit to going with the company that can expose their home to the most amount of buyers. Lead the seller to buyers and not listings and advertising. After all, why is advertising important? To expose Buyers. So the real answer is not advertising or listings, but what the seller perceives these avenues deliver. Master the listing presentation.
Web Reference:
0 votes Thank Flag Link Sat May 10, 2008
You need to promote who you are & what you do. When the general public needs a realtor you want to be first in their mind. However, you need to give good service too. While it is great to have many listings, which is key in this business, service is important.
0 votes Thank Flag Link Sat May 10, 2008
Good question. Many times I've seen the work quality of highly productive agents suffer. Clients get frustrated, listings are left unattended and expire, but they still seem to get lots of listings. On the other hand I've also seen highly productive agents that get it all done with grace, a smile and strong customer skills.
For some agents it is all about the numbers of deals and for other agents it's about the personal connections. Agents are just about as diverse a group as you will see but they have to be self starters or they can't last.
I've been in management positions for most of my working life and I think Realtors are the most fun to manage.
You are right about the assumption on the part of the public but remember that si the way everything is marketed. Repitition is king, or at least it has been. You look like a young man and I'd assume you are from the millenium generation. You probably don't buy the repitition aspect of marketing and will go at your career in real estate with more social networking. But remember evidence of success is still important, people want to know that you can get the job done.
0 votes Thank Flag Link Sat May 10, 2008
Jed Lane, Real Estate Pro in San Francisco, CA
Search Advice
Ask our community a question
Email me when…

Learn more

Copyright © 2016 Trulia, Inc. All rights reserved.   |  
Have a question? Visit our Help Center to find the answer