To me the important thing in finding a real estate company is to find one that has uncompromising integrity. Return on your investment is important, but if you are not proud of the company that you represent then you might as well forego your license. This is particularly true in this difficult market we find ourselves in right now. I have been a REALTOR for 18 years and have never been as ashamed as I am now to be a REALTOR. We are ruining our reputations chasing money and not taking care of clients. It was always my assumption that we are in the business to, yes make money, but more importantly, have happy and satisfied clients who would return to us with their business because of our integrity, honesty and competence.