- Brokers Opens, this gets other agents into your home and aware of it.
- New Market Analysis, You may have been competitive at one time, are you still??
- Office Previews, this is a tour of your home by your agents office. This will get you good feedback from agents that your agent has close ties to. This can be VERY valuable.
- Showing Follow-ups, What did the people say who came through your home recently? Do you know? Was there something you could do to make it more appealing for the next clients who come through?
- Advertising, this should spike showings. There is a lot of different forms of advertising. Newspapers, magazines, and office mailing.
- Internet coverage, the more of this you have the better. Are you on sites like Tulia, Realtor, etc. Not all listings get placed on these sites automatically. By the way, REALTOR.com is the #1 visited real estate web site nation wide.
These are some good things to review, they will make a difference. There are other ways to improve your marketing as well but these are some of the common ones that get missed. As mentioned in the beginning, consult with your agent. If something on here has been missed, ask if they will do it for you.
Hope this helps in some way.
I like Courtney's answer the best overall. Honest and to the point. Bryan and others had great points too.., and generally these points are all very good to consider of course. In the end if you know that these things have all been done, your home has been staged and your agent and you have done all that is possible.., then is always comes down to price.
We are seeing many properties selling at or below Tax Assessed values, sad but true.
My recommendation for you is to do what I myself personally do. With 30 years of real estate experience, when the market is like this.... I rent my properties out that are not selling and simply wait till the market changes, it will. For some people this is not a good option because they just want out of it or need the money from the sale. For others this works quite well. My wife and I personally sold 52 homes in the past 24 months, but only 16 of those was in 2007 so its been tough. However, in the last 12 months alone Emily and I have bought 4 homes and a Duplex... all to just rent out, because the prices were too good on these homes to not buy them.
I like to offer rent-to-own property deals. Renters love thes, if done right, and they will be a blessing to the renter/tenant and a God send to the owner who could not have sold it otherwise. Honesty, good ethics and good planning all pay off in the end in my experience.
Best of luck in any case!
Bryan has a great list below (thumbs up , Bryan) - It sounds like your Realtor is already doing a lot of this - I would definitely go back and do another CMA because in the end it all comes down to price - perks are nice, but price rules. Too many perks also sometimes screams that the price is to high.
It is a very different market out there and creative marketing of well priced homes is vital - Good luck!
About 90% of the time the buyer that purchases your home will see it with a Realtor (if it is listed). So if it is listed and you are not getting any showings, the price is too high (in almost all cases). If you are selling on your own (and it sounds like you are), you'll probably have to drop to the at least 10-15%. Your market (I have relatives in Auburn) is tanking. Most owners selling on their own overprice their home.
IMHO you need to hire a professional who has a demonstrated marketing plan (what will happen when, why it is important to you, and what results to expect. If we don't receive these results, this is what we are going to do). With my marketing I tell my clients I expect 10-12 showings in the first 2-3 weeks or we reduce the price 5%.
There is always a jump during spring market, so you need to be in on that wave of listings and sales. If you are not in escrow by May you could be in real trouble.