Question Details

Bridgette Ko…,  in Florida

Where do all the flyers go?

Asked by Bridgette Kostek, REALTOR, Coldwell Banker M. M. Parrish, Florida Fri Jul 27, 2007

FSBOs point the finger at REALTORs... REALTORs sometimes blame each other... Sellers want to know where the leads are if they're going through 100 flyers per week... Me, too! I've gotten very, very few leads from sign flyers... Not to mention the expense... It seems a great idea... Are there really that many nosy neighbors around? Or perhaps there is a flyer goblin whose sole purpose of existence is to antagonize REALTORs? Ideas, anyone?

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flyers are made to me taken. I use flyers with my listings, however, I have found out the less information I put on them the more calls I get. Some seller's want to put "everything" on the flyer, but, for me this has generated the fewest amount of calls. With everything on the flyer, what is the incentive to call? I let my sellers know that I will be put tantilizing details about there home and I will be leaving others out. The listings which I get the most calls on are the one's in which no price is on the flyer.

Some of the agents in my office have stopped doing flyers all together and have gone to an 800 number call capture method, which they also use as part of there listing presentations.

If you are compelled to put flyers out less info may be better. Also, I give my Clients about 50 flyers at a time and ask them to put out about 5 at a time. This does tend to help.
2 votes Thank Flag Link Fri Jul 27, 2007
I have abandoned the use of outdoor flyer boxes for this reason. When I did use flyers, I did provide generous information. Buyers become frustrated over limited access to info, and this has been the source of complaints for several years. In lieu of flyers, I support 800 numbers to track inquiries and text message systems. I find value in the ability to report to the seller the volume of inquiries received about their property.

Deborah Madey - Broker
Peninsula Realty Group, Inc.
(732) 530-7755
4 votes Thank Flag Link Sat Jul 28, 2007
Deborah Madey, Real Estate Pro in Brick, NJ
Hi Bridgette,

I tend to agree with Deborah. I do not use flyers, as there is no way to track the activity of inquiries with this method. I to, use a sophisticated tracking system that obtains the callers number and name. Having this information allows me to stay in contact with the buyer in the event there is an open house or price adjustment on the property they have called on. It also allows me to track reasons why an inquiring buyers’ interest is peaked enough to make the call, but may not choose to see a home once given the information on it. (Most of the time it’s because it is out of their price range.)

Melissa Mancini, Realtor, CBR, GRI
Web Reference:
3 votes Thank Flag Link Sat Jul 28, 2007
My American Heritage Dictionary (copyright 1976) permits either spelling flier or flyer. / Some people call them "property brochures" to save from having to choose between flier and flyer. - especially if there is folding or stapling involved. - Expense? You have got to be kidding me! You can spend as little as 4 cents a copy for black and white, up to .99 for some nice color copies. I usually do a mix - cheap ones for the box outside and nicer ones for the inside box. when there is a change (price reduced, or Pending) I just mark up the remaing ones with a Sharpie. In some neighborhoods some people take them just for sake of vandalism and littering on purpose. I wouldn't put one the route to a Jr. High for example. Static electricity and dampness cause many to stick together. I have started to encase medium nice flyers (10-20 cent a copy value) in clear view sheet protectors to combat dampness loss and static problems. Additional benefits are that I can add other things like a business card, a promotional pen, loan comparisons, map to the property, etc. etc.) Add as little or as much as you like to the packet. I then tape the protector at the top to keep the moisture out. The prospect can read the flyer without opening it, or they can open it up and take out the other goodies and info.
2 votes Thank Flag Link Sat Jul 28, 2007
Jim Walker, Real Estate Pro in Carmichael, CA
I do use flyers. People like the information. All of my listings have their own domain on a sign rider so people can check out the house when they get home or from a mobile device. I don't have a huge problem with them disappearing. I use black and white outside though because they get damaged and most of them are just for the neighbors.
Web Reference:
2 votes Thank Flag Link Sat Jul 28, 2007
Maureen Fran…, Real Estate Pro in Birmingham, MI
Kindergarten teachers are taking them for their students to use as drawing paper.
1 vote Thank Flag Link Sat Jul 28, 2007
Bruce Lynn, Real Estate Pro in Coppell, TX
Hi Guys,
thanks for answering my question. The truly best answer was Bruce's, because he understood the nature of the question. But, that's my fault for asking an unclear question. Perhaps I shall re-post? I kept the thread going because the tips you pros handed out were just great. I even picked up a useful idea or two. Thanks!
0 votes Thank Flag Link Mon Jul 30, 2007
In Portland, they are still used extensively. I print and use them in small batches to keep litter and waste to a minimum. I have had many calls from my fliers, as much from potential sellers scouring the market as from potential buyers. I work hard to present a beautiful flier both in print and online. It demonstrates that I care about presenting tasteful marketing material.
0 votes Thank Flag Link Sat Jul 28, 2007
Fliers (not flyers) on yard signs are a big waste of time and money. Who is responsible for keeping the container full? Who monitors the container. With all the on-line information available, the fliers are almost useless.
0 votes Thank Flag Link Sat Jul 28, 2007

Try not using flyers. As an agent do you want to know who's really interested in the property? Do you want their contact info? If so, stop handing out flyers. Obtain a Toll Free Call Capture phone number and put that on your sign. When someone calls the nmber you instantly have their contact info. The people who pick up the phone to call show some level of interest. Are not these the people you seek to speak with?
There are a number of services out there. Many mortgage companies love to share their call capture service with you. It's a free service, but guess who gets the prospect's info first? email me and I'll be glad to put you on to my service provider for less than $40 per month for up to 100 listings.
Web Reference:
0 votes Thank Flag Link Sat Jul 28, 2007
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