flyers are made to me taken. I use flyers with my listings, however, I have found out the less information I put on them the more calls I get. Some seller's want to put "everything" on the flyer, but, for me this has generated the fewest amount of calls. With everything on the flyer, what is the incentive to call? I let my sellers know that I will be put tantilizing details about there home and I will be leaving others out. The listings which I get the most calls on are the one's in which no price is on the flyer.
Some of the agents in my office have stopped doing flyers all together and have gone to an 800 number call capture method, which they also use as part of there listing presentations.
If you are compelled to put flyers out less info may be better. Also, I give my Clients about 50 flyers at a time and ask them to put out about 5 at a time. This does tend to help.
Deborah Madey - Broker
Peninsula Realty Group, Inc.
I tend to agree with Deborah. I do not use flyers, as there is no way to track the activity of inquiries with this method. I to, use a sophisticated tracking system that obtains the callers number and name. Having this information allows me to stay in contact with the buyer in the event there is an open house or price adjustment on the property they have called on. It also allows me to track reasons why an inquiring buyersâ€™ interest is peaked enough to make the call, but may not choose to see a home once given the information on it. (Most of the time itâ€™s because it is out of their price range.)
Melissa Mancini, Realtor, CBR, GRI
thanks for answering my question. The truly best answer was Bruce's, because he understood the nature of the question. But, that's my fault for asking an unclear question. Perhaps I shall re-post? I kept the thread going because the tips you pros handed out were just great. I even picked up a useful idea or two. Thanks!
Try not using flyers. As an agent do you want to know who's really interested in the property? Do you want their contact info? If so, stop handing out flyers. Obtain a Toll Free Call Capture phone number and put that on your sign. When someone calls the nmber you instantly have their contact info. The people who pick up the phone to call show some level of interest. Are not these the people you seek to speak with?
There are a number of services out there. Many mortgage companies love to share their call capture service with you. It's a free service, but guess who gets the prospect's info first? email me and I'll be glad to put you on to my service provider for less than $40 per month for up to 100 listings.