Personally, I provide Full Service at Reduced Commission.
Why? Because my brokerage charges me WAY less than my previous mainstream brokerage. Big name companies can and do take 50% or MORE of the common real estate agent's commission. Imagine if you were used to paying out 50% - 60% to your boss and then you switched to a company that charged you pennies on the dollar.
Why not charge less AND make the same amount of money AND provide the same quality of service?
It seemed the best choice for me and my satisfied clients.