How do you get people to physically come to the house with so many hits on Trulia?

Asked by Lisa, Pennsylvania Tue Sep 27, 2011

7600 have viewed the house online since May. Over 500 this week. We did an open house two weeks ago and only one couple showed up with advertising in the paper and online. The house is all redone and gets positive reviews. Pond has been stated as a negative and we put in agent's notes that we could fill it in. House is on 1.5 acres! Very private location. Under appraised value.

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Annette Law…, Agent, Palm Harbor, FL
Tue Sep 27, 2011
Lisa, as you have observed "Hits" mean nothing! Generally hits are comparable to accidents in the cosmos.
Review the statistics for the number of citizens that viewed the detail report. These folks actually looked at some piece of information regarding your home. Be aware, these folks may likely be located in don't get excited yet.

Have your real estate professional share with you the number of homes sold that are comparable to yours in the past 30 day, 90 days and 6 months. This is a reflection of the number of active buyers looking in your AREA at homes like yours. Lets say 3 homes sold in the past 30 days. One couple showed up for your Open House. That's 30% of the active buyers if the number of homes purchased conforms to the existing trend..

Next, you need the analyze the extended reviews of your home. If this number is 10 times the number of homes sold, the marketing is effective. Your and your real estate professional will need further analysis to determine if your goals will be met by being patient or making changes. The right number of people are seeing your home but are not seeing the value. The most reflexive and cure all approach is to reduce the price.

There are many options. Discuss them with your agent and take the action that is most beneficial to you. Finally, park your emotions and separate yourself from your personal attachment to your home. Take a weekend and visit the homes for sale that are competing with yours. Do you REALLY think your home is worth more than theirs? What exactly are the tangible benefits? Does your real estate professional agree?
Be critical and determine why these tangible benefits are not being valued by the consumer.

Best of success.
Annette Lawrence
ReMax Realtec Group
Palm Harbor, FL
727. 420. 4041
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Emily Erekuff, Home Owner, Menifee, CA
Tue Sep 27, 2011
Hi Lisa,

Did your agent post your open house times on Trulia? If not, I encourage you to request that he/she do so the next time you plan to have one. Doing so will increase your listing's visibility within our search results and help you attract the attention of serious buyers.

You've received some great advice below, however I don't agree that hits mean nothing. When you review hits to the property details page in relation to the number of time your home has been viewed in our search results, that will give you a good idea of how many buyers who see your home want to find out more.

The link below will give you more information about the listing statistics we provide to your agent. Ask to review these with your agent so you can get a more complete picture of your listing performance on our site.

Best Wishes,

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Christopher…, Agent, Tarrytown, NY
Tue Sep 27, 2011
Hi, It very well could be the price. There are 3 different approaches to an appraisal and what counts is the one the buyers bank performs. There may also be alot to choose from in your area, most buyers are looking for the best deal these days. Also re-evaluate the pics you have used, many buyers make their initial decision based on the photos unfortunately.

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Ron Thomas, Agent, Fresno, CA
Tue Sep 27, 2011
As a rule, people will only visit a house that has both the features they want AND the appropriate PRICE.

If they are staying away in droves; it must be the price. (Understand that an Appraisal done without a reason, is probably not valid for anything.)

Understand that the LISTING PRICE has one primary objective, to attract attention: It is not intended to be set in stone, and in many cases it is not even a good guideline toward the SELLING PRICE.

Some Sellers believe that by setting the LISTING PRICE high, they can always come down, and people will make an offer anyway: WRONG! Buyers will just bypass the property and look at houses that are within their price range. And six months from now, the Seller will slowly start lowering the PRICE, (this is called “chasing the curve”) and Buyers will be asking the question; “What’s wrong with that house?” and “Why has it been on the Market so long?”

Other Sellers set the LISTING PRICE low, to attract multiple offers. (The correct strategy.) We are asked; “Aren’t you obligated to sell at this price if someone offers it?” The answer is probably not; for that to happen, you would first have to have only one offer, and secondly, the offer would have be exactly the same, down to the smallest detail, (please discuss this with your Realtor).
Another thought; Buyer will search for potential properties by groups; for example, $400,000 to $450,000, and $250,000 to $300,000. If your house is priced at $460,000 or $310,000, the Buyers will never see it. (something else to discuss with your Agent.)

Different Banks have different philosophies about pricing their properties: You cannot draw any conclusions without a good analysis.

Have your Realtor do a CMA, (Comparative Market Analysis) to help you determine your Offering Price. It is the surest way to determine the Market Value of the property.

Good luck and may God bless
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Laura Feghali, Agent, Stamford, CT
Tue Sep 27, 2011
Hello Lisa,
It's great that you have had so many hits on your listing here on the Trulia site but keep in mind it doesn't necessarily mean that these are all serious buyers looking at it.

Pricing at fair market value or a bit lower than your competition is what motivates buyers to come look at your property.

Have your agent go over the recent comparable sales in your neighborhood to determine if your price is leading the market or chasing it.

Good luck to you!

Laura Feghali
Prudential Connecticut Realty
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Kristen Nemc…, Agent, Toms River, NJ
Tue Sep 27, 2011
Dear Lisa,
This is a tough market that requires sellers and their respective agents to look for that competitive edge. What will make your home stand out? Most times than not, it's a matter of price. However, you may also want to consider home staging and professional photography to complement the staging. It is relatively inexpensive and can give you that "edge" you need in this tough market.

Hope this is helpful!! Good luck!

Kristen Nemcek
Re/max New Beginnings Realty
Cell: 908-692-6040
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