Generating quality leads? How?

Asked by Stas Kolbin, Sunny Isles Beach, FL Wed Mar 13, 2013

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Maggie Hawk, Agent, New Smyrna Beach, FL
Thu Mar 14, 2013
If we knew what works all the time, we'd all be doing it.

The reality is that everything works some of the time, but no one marketing method is successful for every property.

That being said, I've heard quotes that anywhere from 80% to 95% of Buyers begin their search for a home on the Internet. So having an Internet prescence is definitely worth the effort. Where and how much is up to you.

- You can experiment with ads on the big three--Trulia, Zillow, and see what kinds of leads you get.
- You can use ListHub to promote your listings on many other sites as well.
- You can also provide the maximum number of (quality) photos and a virtual tour on each of your listings online, thereby giving Buyers something appealing to look at.
- You can write a real estate blog on Trulia, ActiveRain, or any number of other online sites to demonstrate your knowledge and expertise to potential customers.
- You can post your open houses online as well.

So why would you even use ads in your local real estate magazines and newspapers?

- Well, one reason is to cover more bases, since you never know what's going to work on any given property at any given time.
- Also, an open house ad in the local paper (especially if you live in a small town, or a resort town at the height of the tourist season) can bring quite a few people out to see the home,
- Another thing to keep in mind is that most of the magazines and newspapers have their own websites that promote the listings advertised with them.
- And, it's an additional way to get your name and face out there, so people know (and remember) that you sell real estate.

You get the idea. The best thing to do is just try a lot of different things until you find what works. Don't rule anything out without trying it first. Good luck, and enjoy the journey.
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Scott Hulen, , 64068
Thu Mar 14, 2013
Tagging on to Annette’s great advice here’s an example: Use postcards or a neighborhood newsletter to advertise your services. I have seen many Realtors® use this technique with success in our market. I have seen many Realtors® fail using this method in our market. The reason many succeed using this method is not necessary the information contained in the letter. (Market trends in the area, aunt bunny’s secret brownie recipe, crime stats, pool party announcement, ect.) The number one reason Realtors® succeed in this type of marketing is CONSISTANCY! Once you start and people begin to expect the newsletter the 2nd weekend of month YOU had better make it happen! In our area many hand deliver the newsletter to neighborhoods of about 300-500 homes on a Saturday you won’t believe the leads & relationships they establish when people are out working in their yards. I cannot stress enough the key is consistency! Ps this is hard work & will cost you time, energy & some money, this may take months to pay dividends but it does work in our area. Good Luck!
1 vote
Annette Law…, Agent, Palm Harbor, FL
Thu Mar 14, 2013
Quality leads are the result of:
1. knowing your market.
2. creating the appropriate message
3. placing message before the right people
4. You will be required to invest in NUMBERS or RESEARCH..

A quality lead is defined as:
Someone who is PREDISPOSED to doing business with you. Even quality leads can turn to dust in the hands of a unknowing individual.

Best of success to you,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL

Scotsdale Bluffs, Dunedin Home Tour
1 vote
Stas Kolbin, Agent, Sunny Isles Beach, FL
Thu Mar 14, 2013
Is leveraging internet resources more effective than the traditional advertisement?
0 votes
Tina Lam, Agent, San Jose, CA
Thu Mar 14, 2013
You have ideas? Please share.
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