What are "Analytics' and 'Integration' and how do these terms relate to real Estate marketing?

Asked by Marsha Mayer, WEST PALM BEACH, FL Fri Sep 10, 2010

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Marsha Mayer, Agent, WEST PALM BEACH, FL
Mon Dec 27, 2010
Thank you Jennifer...for the clear and concise answer. I will follow- through.
0 votes
Jennifer B G…, , Morris County, NJ
Wed Dec 22, 2010
Simply put,. Integrating your account with Analytics will provide you with more detailed information about traffic to your pages and how users interact with your site. Many websites already have analytics included- and can be easily accessed. If you are not sure, call the web-site tech support and they can walk you through what they have. If you want more, you can add the Google analytics. It can be very helpful in telling you how to improve your website, ,and what just does not work! You should not go forward with any kind of marketing unless you are able to track the results, otherwise it is likely money wasted! Hope this helps.
Jennifer
0 votes
Maggie Hawk, Agent, New Smyrna Beach, FL
Sun Sep 12, 2010
Marsha,
Google has a software product called "Google Analytics", which can be used with your webpage to determine the effectiveness of the site. The "Integration" comes into play when you set up the Google software to work with your site.

The following website provides additional information:

http://www.google.com/analytics/

I hope that helps.

Warm regards,
Maggie Hawk, REALTOR
(386) 314-1149
Watson Realty Corp.
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