I absolutely agree with the comments many have previously posted. Hiring an appraiser is an excellent start, there are several types of appraisals, make sure you tell the appraiser the purpose of this appraisal is for fair market value.
Exposure to the greatest audience is essential, when you interview agents, ask about their marketing plan, this can vary a great detail from brokerage to brokerage, as well as agent to agent. It is our policy to use professional photography, as the photos are the building block of all of your marketing material, virtual tours, updates every 24 hours to nearly 30 websites, an individual website for the subject property, mailers, advertised open houses on the internet and newspaper and full page color newspaper ads. The appraisal and traffic flow will tell you immediately if pricing is correct. We would be happy to go into more depth of how we service our sellers in this difficult, but still very sellable market.
Best of luck, Rick
Rick Scherer & Kevin Reder, ALHS, CLHMS, P.A,
Smith & Associates Real Estate
Tampa FL 33629