I can tell you that whether or not a home sells in today's housing market depends on three factors: presentation, price, and promotion. Let's call them the three Ps. In a less competitive market, you may be able to get away with neglecting one or even two of these areas, but current real estate conditions are unforgiving. To produce a qualified offer on your home, your agent will need to employ an integrated strategy encompassing all three of these components.
Presentation: Most buyers know if they'll be interested in a home within the first five to ten seconds of walking through the door, so making a great first impression is critical. Ask your agent what buyers are looking for, and and have him help you stage your property to make it as appealing to prospective buyers as possible.
Price: Pricing a home correctly is part science and part art. It's also a crucial component of your sales strategy, since your home won't attract buyers if it's priced too high. Have your agent provide you with an expert assessment of your home's market value, but of course the pricing decision is ultimately yours to make.
Promotion: Your agent will need to craft a cutting-edge marketing plan designed specifically for your home. Premier placement on real estate web sites, online and print advertising, toll-free numbers and text messages, email campaigns, direct mail, brochures, flyers, postcards, open houses, and virtual tours are just a few of the strategies that can be utilized to promote your property.