Marketing, public opinions or personal choice, it's up to you. A savy realtor, who asked where I was from, learned that I grew up near the ocean. Later she showed me a property of interest. I commented; it's near the highway, and the trafiic sound might bother me. She so calmy said "close your eyes." I did, wondering what would come next. With my eyes closed she said "sounds like the ocean doesn't it." We were 100 miles inland. A suggestion to consider. Drive to the potential neighborhood (or rural area) at night, park and roll your windows down. Provided it's safe of course. If you would be distracted by the highway noise in your own yard at night, what would you choose. To look for property elsewhere or pretend?