Here in the Raleigh, NC area, we are running about 96.8% YTD. That is percentage of list price received. Every market is different and you also have to be careful of what type of appraisal you are using. An appraisal for a second mortgage is typically higher than one for a sale. Your best bet is to have a Realtor that knows your area do a CMA for you so you have a good starting point. The thing to remember and its true, the majority of your showings occur in the first few weeks your home is on the market. While everyone wants to make as much as they can, trying to be overly aggressive on pricing could end up hurting you in the long run. Good Luck!!