Pricing your home is a strategy concluded from a compilation of answers to questions not limited to these:
When do you need it rented/sold by and how do you plan to execute?
What's your reach? (Are you throwing a sign in yard and waiting for drive by traffic, or are you hiring a professional marketing plan?)
How's the conditions? (Updates, cleanliness, curb appeal, appliances included, yard size, sprinkler system for easier maintenance on tenants, utilities or maintenance included, do most homes nearby have a half converted garage or is your home unique to the area and is unique "good" in this scenario, pets allowed, deposit requested, move in date, lease term requested, smokers allowed, how many tenants allowed, any other restrictions requested, what floorplan is it, how many sq ft, does it back to a main road, near a creek with masquitos, overlooking a water tower or utility towers, privacy fence, trees, how many, how big, what are your next door neighbors lifestyles? Barking dogs, broken cars and loud music?)
Anyhow, there's quite a bit, but no matter what the conditions are, its all about how many tenants/buyers you can reach and what you do with them once you reach them.