If you don't stand for something, you'll fall for anything! If the principles of your faith regulate how you act, you can't really separate the source of your integrity, from the business you conduct. You don't have to flaunt it, but when it's appropriate (for me, that is, in the presence of another Christian), I do, and do so proudly! Some say, "That's discriminatory", I call it "a niche". Some say "That's wrong", and again I say "If loving Jesus is wrong, I don't want to be right"...LOL!!!!