What many people ask me before they visit Santa Barbara, is why would anyone move to Santa Barbara when housings costs, both renting and buying are so high. The answer is lifestyle. Santa Barbara has an incredible draw for people who want to live the vacation lifestyle. The weather is gorgeous almost all of the time. The beaches are clean, and warm, and not too crowded. There is great shopping, incredible dining, and a host of other attractions that make every day enjoyable. And a lot of other people don't mind buying or renting a smaller house, or a house with less amenities, because they don't spend much time inside when there is so much to do outside.