Hate to rain on your parade, but in some areas of the country (Northern Virginia, in my case), I don't think most buyers know or care. They want to know the price of the property, the condition of the property, where it's located (commute time, schools), how old it is, and how many bedrooms and baths. And if they've got kids or dogs, or both, they want it fenced.
No, most of these buyers do not see a long term value in paying more up front.
As Anne comments, buyers need to be educated and ask the right questions.
Let me give you two examples from fields other than real estate:
I'm also associated with magazine publishing, and recently a green advocate started advocating that the magazine use recycled paper. After all, that must be the measure of environmental responsibility. Right? Well, without getting technical, the grade of paper we print on doesn't come in a recycled variation. We'd have to upgrade our paper (thicker sheet...more product consumed), and pay substantially more. Those costs, of course, would be passed along. The green advocate was surprised; he figured recycled paper cost less, and there'd be a dollar savings. And our printer is already taking various "green" steps, from using soy based ink to recycling trimmed paper. So, there are multiple aspects to being "green."
Second example: I used to work for a company in the janitorial/custodial area. I remember one supplier was a leader in "green" products. Certain cleaning solutions, for examples, had no perfumes or dyes, and was safe for the environment. First, it didn't clean quite as well, though it was pretty good. But the main problem is that without perfumes, after something was cleaned, it didn't "smell" clean. The cleaning solution's odor wasn't offensive, but it wasn't "traditional" either. So the clients--the building owners--didn't believe the cleaning companies were really doing their jobs. As a result, the supplier had to add a small amount of fragrance to the cleaning liquid, so that objects would smell clean after the janitorial staff had done their job.
People "think" they know what green is--in this case, recycled paper and fresh smelling offices. People can be misinformed.