If my listing expired on 12/31/10 and I am reactivating today, 2/24/11 what are the MA MLS rules and regulations to use the same photo

Asked by Marilyn, 01929 Thu Feb 24, 2011

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Raymond Garc…, , 02050
Thu Feb 24, 2011
Hi Marilyn,

The photos can always be updated and probably should. Why use the same photo? Use something new with a new angle, same place but it will look new and fresh.

Ray Garcia
0 votes
Heath Coker, Agent, Falmouth, MA
Thu Feb 24, 2011
The rules with MLS are the same as those for copywriting. They don't belong to the owner, unless the owner took them or paid for them. They may not belong to the agent, if the person they hired retained their rights to the pics.

New pics are for a new season anyway! New pics can often create a new view of your property.
0 votes
Heidi Zizza, Agent, Framingham, MA
Thu Feb 24, 2011
you can reuse your photos unless you are dswitching agents. Besides you should use Professional photogrpahy only. See My Trulia Blog for reasons why!
0 votes
Kevin Vitali, Agent, Tewksbury, MA
Thu Feb 24, 2011
If they are your photos or the same agent is re-listing the home than the photos are yours to use. If they were taken by a previous agent they cannot be used with out express permission.
Web Reference:  http://www.thehousewiz.com
0 votes
Jim Armstrong, Agent, Salem, MA
Thu Feb 24, 2011
The photos belong to whoever took or provided them. There could be copyright laws protecting the use of them.
If you took the photos, then there is no problem using them again. MLS does not have any rules preventing the reuse of photos. The copyright issue comes up if the photos belong to the agent that originally listed your home, and then you hire a different agent when you relist it. That agent cannot use the previous agents photos. Besides being unethical, it's just plain lazy.
Good Luck.

Jim Armstrong
Armstrong Field Real Estate
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