Marketing your site, provided it has a catchy name like mine, is the key to it all. You must employ video, great photos, an IDX feed for users to search for listings and it has to provide easy links to social media sites and those sites back to your website. Interior page content matters too and needs to be refreshed every so often and it must be relevant to your audience. Links to your site need to reference interior page content and those pages must be keyword relevant to the topic they cover. Keep it one topic to one page. The use of video should not be limited to the home page. Blogging on sites like Activerain or Real Town help with SEO placement in the search engines. Google sniffs out fluff real fast, so make new content relevant and by that I mean provide local content that others are not providing. Blog about it, have a page on your site that features this or that local feature of your community, point to it through social media, tweet about it... THEN you will get viewers AND you can use it as a marketing tool to get listings. Postcards, car magnets, local newspaper reminders about your site, digital signage on local billboards... it is all centered around the site, but the site needs to be centered about offering the public, the real estate consumers, something of value, not fluff. Do do all this, you need to employ the chip away at it approach, but first you need to get the site up there. I can recommend a website, SEO savvy techie RE person to do your site if you approach me offline.