There are a lot of good comments posted here already, but I have a couple of other thoughts. First of all, one of the reasons to obtain full service agency representation is that owners usually are not good at representing themselves when selling real property. The limited service brokerages charge less because the seller will be doing many of the duties (like open houses). In my experience, a seller conducting his/her own open house is not the best scenario. Buyers may not be able to state their dislikes and concerns directly to the seller, as they are able to do with an agent who is representing them. When it comes to looking at a home where the seller is present, buyers often don't remember the house, they remember where the seller was standing in the house! Another thing, buyers tend to feel exposed to potential misrepresentation when faced with direct dealings with sellers which is a set up for uncertainty at the onset. Some buyers have trouble being direct and honest with sellers, as well. In addition, a seller may get carried away and make a promise that is not in his/her best interest. On another subject, one that was referenced as an answer here, dual agency is legal in California, and many buyers seek out dual agency for several reasons. To say that dual agency is to be avoided is an opinion that is arguable, offered only by brokers who are trying to create a niche as "buyers brokers." I have met many buyers who seek out the listing agent because they think the agent knows the seller best and will be able to impart more thorough, accurate information. They feel their offer will get better attention since the agent has a more direct relationship with the seller. They expect the dual agent to be more flexible on the commission arrangement if he/she represents both sides, effectively increasing the odds of the offer being accepted by the seller. Whether true or not, in any given situation, there are just as many good reasons to choose single agency. There is room in this world for both single and dual agency and limiting buyers' choices is not a good thing, in my opinion.