VR pricing is a variable rate pricing strategy that presents a high and low listing price rather than a typical set listing price.
For example; Let's say seller A's agent lists his home for a flat price of $200,000.00 while seller B has the identical house in an identical market and his agent lists it with VR pricing between $190,000.00 & $200,000.00. The VR seller does not intend to entertain offers of 190. Many buyers will be drawn to the lower number and find this to be a very deceptive gimmick. Most agents agree which is why only a very few use this technique.