Where's it LISTED?
How many OPEN HOUSES has your Reator had?
How many signs?
How many visitors?
What were their comments?
Did he have a BROKER's OPEN HOUSE?
What was their FEEDBACK?
What did your CMA show?
Are you priced according to the market, or what YOU think it's worth?
What other Marketing have you done?
When you have to REDUCE the price, that is an indication that you had it priced too high.
Now Buyers will ask WHY? What's wrong with it? A Price reduction is not a positive!