I have always heard and pronounced it "True Lee Uh"
In reference to Dan's comment, a big 'ol "attaboy"
The good news is that if you come in and look through Trulia instead of going directly to find a pro - you can find those people that are familiar with the area and really try to help inform buyers and sellers in our market.
My website (see web reference below) is also a great resource for the MS Coast. Not to toot my own horn or anything but my business partner and I spend a lot of time trying to bring useful information to anyone who wants it. We are constantly adding information as time permits.