Why isn't your home selling? There could be a number of reasons, but as a long time listing agent here is my list of top reasons why a home has not sold.
1) Price. Overpricing is the number one reason a home does not sell. A home is worth what buyers are willing to pay and what sellers are willing to accept. If your home is not getting offers, then buyers are telling you they are not willing to pay what you are asking for your home as it currently shows. As a FSBO you are wanting to save paying a commission -- but the buyer is also out to save that same commission. If your home does not have other issues as mentioned below, then the main issue is probably price.
2) Location. Is your home on a busy street? Located within less than stellar school districts? Are neighboring homes giving buyers a less than positive impression of your community? Some issues can be fixed, others cannot. If location issues are your problem, then you may have to re-evaluate your list price to take these factors into consideration.
3) Curb Appeal. Buyers start making evaluations about your home as soon as they pull up to the curb. What is your home telling buyers?
4) Cluttered interior. Buyers need to be able to walk through the rooms, not trip over furniture. You cannot change the size of the rooms but you can change how buyers perceive the rooms.
5) Cleanliness. To appeal to buyers your home should be clean and odor free (absolutely no smoking in the home while it is on the market).
6) Pet smells. Pet owners often become used to the smells in their homes, so ask a neighbor or good friend to come over and give an honest opinion regarding pet smells and your home.
7) Buyers can't picture themselves living in your home. De-personalize your home as much as possible so buyers can see it as their home, not yours. Pack away the wall of family photos, hobbies.
8) Decor. If your taste is colorful, going more neutral will attract a larger number of buyers.
9) You. Selling a home FSBO is not always easy, not every homeowner is up to the task. Are you marketing your home properly to attract buyers? Are the photos professional looking? Are buyers calling for showings? When showing your home are you allowing the buyers space to see the home, or are you pushing features you appreciate but the buyers may not?
That is the average difference in sales price between FSBO (by owner) homes sales and agent-assisted home sales according to NAR's 2013 Profile of Home Buyers & Sellers. Homes listed with agents sold for an average of $230,000 vs $184,000 for FSBOs.
You may want to rethink going it alone on selling your home.