Treat all people with dignity and respect, and yes, listen and learn from each person. In my area there are a lot of engineers, scientists, and brilliant academics looking for homes. Many of whom have no idea what the home buying process is.
I received 12 text messages in one day from a buyer once we were in escrow, she asked basic questions and often repeated the same question the next day. My responses were swift and correct and urged her to call/text/email anytime. When we completed the transaction, she was thrilled and thanked me profusely for "being there" for her.
So I guess "Being There" is a huge customer service issue for first time home buyers.