Heidi, Some interesting traditional ideas. The latest ideas do not include the scatter gun approach. They rely on target marketing to qualified home buyers. Please keep in mind that every marketing piece about your home is required by law to have the Broker (company) name and either address or phone number. So when you're looking at agents brochures, I want you to cover up every part of the page that has to do with the agent and or the agents company.
Web 2.0 is one of the latest ways to market properties. Luckily, several agents in Oakland County practice using this technique to market homes through networking an blogging.
Most agents utilizing this way of marketing will not simply rely on older forms of marketing like Realtor.com, the Multiple Listing Service, or simply pounding a sign in your yard, placing an ad in the paper, perhaps a few postcards, and praying your home will sell. They will make use of many Vertical Search Engines and include all large competing real estate companies in the marketing of your home.
I do not service Southfield, but instruct agents to effectively market homes. If you would like to find out more, simply contact me through Trulia by clicking my photo. No obligation or cost initial contact.