Remember to put the talking house number on all your advertising. Many times, I see only the sign rider in the yard or on a flyer, but not on any of the other online or offline marketing tools. And, the #1 mistake I see with the talking house or any other marketing tool is that agents aren't answering their phones. Buyers don't leave voice mails. They want info when they want it, and they are willing to call. But, if they get your voice mail message and not you or some other live person, they will move on. We should not let technology replace personal service. This is still a service industry.