Here's How to legally, â€œBird Dogâ€. Which isnâ€™t really bird dogging at all, but ratherâ€¦ Legal & Ethical.
My name is Matthew Gould, I am the Founder & Creative Director of a public relations company in downtown Portland-OR, GSPR
Recently, I have personally sought out legal advice from a real-estate law firm here in town, and this is what I found.
1st and foremost, the process requires a (Dual Services Contract/Agreement) between a licensed Realtor/Agent/Broker & Licensed company that falls into the category of a Marketing firm of any kind.
As a Public Relations Company, my companyâ€™s (Multi-Media Production) Department, is legally allowed to produce any and all types of marketing materials for any licensed real estate broker/agent in the state that my company, GSPR is licensed to conduct business in.
We then offer standard exposure of those materials, as contracted to do so by our client, â€œThe Realtorâ€, into the marketplace mainstream.
In other wordsâ€¦We are allowed to post advertisements in as many mainstream forums as our client wishes us to. My favoriteâ€¦ hands downâ€¦ Craigslist! Thank You Craigslist!!!
This is a LEGAL MUST â€¦
All of the; house info, sale info, realtor/agent/broker info, must lead to the Licensed Realtor. No ifâ€™s ands or buts about it!
Next, the â€œClientâ€ realtor must also have a communications contract/agreement with my PR Firm. Thus we are legally allowed to have our PR Firms phone number advertised in the marketing materials.
In the video, the potential buyer/audience is instructed to call the Licensed Realtors, â€œContracted Communications Companyâ€, to set up an appointment to meet with the Licensed Realtor/Agent/Broker.
And so hereâ€™s an example of how it all plays out.
My PR firm obtains a new client that is a licensed, realtor/agent/broker.
We set up and sign off on a (Dual Services Contract/Agreement) Being a; (Multi-Media Production & Communications) service agreement between my company, GSPR and the client/Licensed Realtor/Agent/Broker.
Our Media Production Dept, goes out to a house, and produces a video with a video camera, and edits together a nice video tour of the home/property.
We advertise at the end of the video, â€œIf you are interested in speaking with the licensed realtor for this property to get all details and schedule an appointment to meet with the Licensed Realtor/Agent/Broker, call our Communications Dept at ph#........, and we will set up an appointment for you to meet with the Licensed Realtor so that they may meet with you and discuss the all of the details.
And That it FOLKS :)
Once a month the Realtor gets a very small and affordable bill in the mail. The bill contains service charges for my PR firmâ€™s; Communications Dept & Multi-Media Dept.
They are paying for the appointment setting service that my Communications Dept provides based on the agreement with our client. And finally, they are paying a very small video production fee.
Here are the things that you have to take into consideration to stay â€œLegal & and most of allâ€¦Fairâ€
A contracted Communications Agent is not allowed to discuss ANYTHING AT ALL about the property or any circumstances pertaining to the nature of the sale. To do so is Illegal, and you deserve whatever you get, if ya get caught â€œBird Doggingâ€â€¦Just my opinion.
But rather their job is to set up an appointment with the Realtor/Agent/Broker. And nothing else.
If a person wants to get into the Real Estate market, they should either get licensed as a realtor, or develop a media & communications company that is licensed to do business in the perspective state, and quit looking for easy money!