what does a listing agent actually do to help sell a house?

Asked by Stranded, Peoria, IL Sat Sep 3, 2011

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Mike Van Cle…, Agent, Peoria, IL
Sun Jan 22, 2012
The most direct thing that a listing agent does is expose your home to the greatest number of people to see the reason that you wanted to purchase it in the first place. The listing agent is first and foremost a marketing person. A listing agent does not directly sell your house but they should be the reason your home sells. That being said, a good listing agent makes your property available through exposing it to the greatest number of agents and public either through various types of advertising (print, online, radio/tv, word of mouth), or through holding open houses. The listing agent also answers questions related to your home for other agents and provides counsel to the clients for the best way to show the house. A good listing agent understands that once the homeowner decides to list their house, it becomes a product and the listing agent professionally communicates that to their client. The general rule is that when you list your house, you can market it to sell or market it to see that other houses around it sell. My job is to communicate to my clients the best way for their homes to sell. Hope this answers your question. Give me a call if you want to discuss my marketing strategy in further detail.

Mike Van Cleve, Realtor
Traders Realty
721 W. Lake Ave
Peoria IL 61614
Web Reference:  http://www.MikeVanCleve.com
2 votes
Mack McCoy, Agent, Seattle, WA
Sat Sep 3, 2011
It rather depends, I think.

Every property is unique, but so is every seller. Every seller has different needs, and while we insiders MIGHT be able to categorize sellers, given the opportunity, an abstract of the basics are:

* we help the seller present the home to the market place in the best light possible, given the limitations of the property and the seller
* we market the property through the most efficient channels to the pools of people most likely to generate sales
* we negotiate on behalf of our clients and help keep prospective buyers and their agents from driving the transaction into the ditch

Hope that helps,
1 vote
Mike Sullivan, Agent, Gainesville, FL
Sat Sep 3, 2011
The listing agent initiates the process for a sale.....they enter it into MLS, place signs in the yard, take photos, discuss with office members and other realtors they know....and that's just a start. They also will advertise the property for you in the most cost effective media....Trulia, as an example is one such website. Most agents now take advantage of syndication services, entering your property into multiple websites. Printed media is another option. Realtor open houses are also effective in getting the word out, offering lunch or reward cards to other realtors....the objective is to get the home sold, informing the local realtor community is a way of doing that....tradiitional open houses for the neighbors might be another activity which you might want to discuss.

The listing agent you select should discuss with you how best to market your home and what they are going to do......realize that setting the price is extremely important, if overpriced you will soon realize what the market is telling you!
1 vote
Joe Sauter, Agent, Lake Worth, FL
Sat Sep 3, 2011
One big benefit is most experienced agents often have a lot of potential buyers they know of and/or are working with. Or they might know other agents that have buyers
1 vote
Janet, Home Buyer, New York, NY
Thu Jan 5, 2017
Listing agents do so much more than just listing or marketing your home - although those are very valuable and important parts of our job. We also help our clients navigate the closing process. Reviewing preliminary title reports, coordinating inspections and appraisal appointments, septic certifications, negotiating inspection and appraisal outcomes, maintaining complete communication between the lender, escrow, and agents, assisting in a smooth transition after the property closes and records. We are also a source for all the people you don't know, such as: insurance agents, lenders, inspectors, home warranty providers, as well as a host of other community vendors to help you settle into your new location.

In addition to all of these things, listing agents are often counselors and sounding boards. The process can be stressful, so our job is to limit your stress throughout all aspects of the process. :-)

Janet S. Wolff
My Home Group, Washington
0 votes
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