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Asked by John, Portland, OR Wed Feb 27, 2008

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Farahv, , 97229
Wed Feb 27, 2008
Sounds like your agent cares enough to put it on craigslist. Two paper advertisements are about right. The newspaper does not yield results. In the past two years I have only had 1 client come in from the newspaper. Is she advertising in a magazine and holding open houses for you?

Also keep in mind that there is 13 months of inventory on the market. 6 months is average now. You may hear numbers of less than 6 months but those numbers are distorted by agents who pull a listing and put a new MLS # on the home. You may try rotating photos or new photos, Posting it on Zillow and providing a 100% financing option for buyers through a lender.

This information is not a solicitation to provide services

Good luck with your home sale. Its a tuff market be sure your home smells good, is clean and has good curb appeal. Play soft music, leave windows cracked and lights on when you know the home will be shown. BE SURE its priced right. Look at new construction homes in the area. Be sure they aren’t less than your home.

Farah de Verteuil
Real Estate Sales Specialist
John L Scott Market Center
0 votes
Ron Ares, , Portland, OR
Wed Feb 27, 2008
In my opinion (and I'm sure there will be agents that disagree), newspaper advertising has very limited power. They have a 1-day shelf life, can't be easily searched, and aren't visually helpful at all. It's become common knowledge that nearly 80% of homebuyers will use the internet at some point in their search. Print advertising has become *almost* irrelevant. (Small community newspapers can still provide some punch.)

I'd turn your attention to how your home is being marketed now. Take a look at your listing and marketing materials (flyers, etc). Are the pictures well-lit? Well composed (i.e. showing off the most favorable aspects of your home)? Are there enough pictures (RMLS can accept up to 16). Do you have an enhanced photo tour or virtual tour in your listing or on your flyers?

Finally, (old story, I know), are you priced properly? Have you had an updated pricing analysis for your area? Buyers are much more price sensitive now. Good luck!
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Steve Bright, Agent, Charleston, SC
Wed Feb 27, 2008
The home should be all over the internet - most importantly, it should be enhanced on and it should be on google and yahoo in one way or another. There are many other websites, such as craigs list and this one, but those are the most important. Print advertising - such as newspapers and home magazines - are a waste of your time and money.
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